Media and Social Marketing Manager Lead

Why USAA?

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.

The Opportunity

As a dedicated Media and Social Marketing Manager Lead, you will Lead all enablement supporting the creation, facilitation and/or execution of multi-channel media and social plans for USAA across one or more channels including but not limited to TV, social, digital (online video, search, display, online radio), radio and print. Serve all external media needs corporate-wide for USAA to ensure completion of the marketing strategy through the enablement of media planning, buying, and campaign optimization. Ensure paid media is scheduled and delivered according to the marketing plan and complies with the organization's marketing standards. Responsible for one or more of the following areas: ongoing management of agency and vendor resources; developing, socializing and implementing media strategies and enablement of campaigns across traditional, social and digital channels; performance monitoring, optimization and reporting; use of data driven insights to drive innovation; channel management; and/or managing budgets.

This position can work remotely in the continental U.S. with occasional business travel.

What you'll do:

• Develops highly complex, multi-channel media strategies, working with a broad spectrum of media to ensure marketing strategies are integrated, ensures media strategies are on brand.
• Collaborates and may lead Media Team to translate and interpret business intelligence and internal client objectives to guide media agencies and enable them to develop media strategies that support business objectives.
• Collaborates with internal stakeholders and leadership to understand the parameters for developing media strategies.
• Socializes media proposal and recommendations to partners and/or management to include senior executives
• Ensures that all necessary client media plans are implemented correctly and in a timely manner.
• Manages highly complex budget plans whether.
• Communicates status with management and internal/external partners as necessary.
• Mentors others to ensure that media team is effectively communicating, collaborating and working with agencies and/or internal partners such as analytics.
• Serves as the primary resource for cross-functional team members on high priority matters of a unique nature.
• Effectively directs agencies to ensure alignment with goals and prioritization.
• Applies an expert understanding of analytics and measurement tools/techniques to test and optimize performance against objectives.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have:

• Bachelor’s degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
• 8 or more years of experience in a marketing, sales, advertising and/or communications function, to include at least 4 years experience in one or more of the following areas: social marketing, digital marketing, website merchandising, search marketing, mobile marketing, or digital campaign management.
• Subject-matter-expert knowledge of digital or social marketing industry and practices.
• Subject-matter-expert knowledge on impact of social marketing to an omni-channel experience.
• Demonstrated leadership in influencing business decisions, success in leading, influencing, motivating and collaborating with key stakeholders.
• Effective communication and presentation skills; able to present to all levels of leadership
• Subject-matter-expert knowledge of Microsoft Office, Word, Excel and PowerPoint.

What sets you apart:

• Extensive experience with paid social platforms (e.g., Meta, TikTok, Pinterest, Snapchat, Reddit) and analytics tools (e.g., Adobe Analytics, Tableau).
• Strong understanding of marketing attribution, measurement methodologies, and advanced analytics for social media.
• Paid Social leadership experience within premier advertising/digital agencies or brands with in-house paid social capabilities. Hands on keyboard experience a plus.
• Exceptional strategic thinking and the ability to align social media initiatives with overall marketing a