Marketing Communications Specialist Job

Primary location: Lancaster, Pennsylvania 
Relocation offered: No 
Employment status: Full-Time 
Travel: No 
Non-compete: No 

The estimated base salary range for this role is $61,930 to $92,890 per year.  
Individual pay is based upon location, skills and expertise, experience and other relevant factors

 

​What does it mean to work at Armstrong?

It means being immersed in a supportive culture that recognizes you as a key player in Armstrong's future. We are a large company with a local feel, where you will get to know and collaborate with leadership and your colleagues across the company.

 

By joining us, you'll have the opportunity to make the most of your potential. Alongside a competitive remuneration package, you will receive:

• A benefits package including: medical, dental, prescription drug, life insurance, 401k match, long-term disability coverage, vacation and sick time, product discount programs and many more.
• Personal development to grow your career with us based on your strengths and interests.
• A casual work environment where we have a recognition program for our team, and service awards. You will also be able to make the most of our fitness center and lunchtime cafe. 
• A working culture that balances individual achievement with teamwork and collaboration. We draw on each other's strengths and allow for different work styles to build engagement and satisfaction to deliver results. 

 

 

As our Marketing Communications Specialist, you will be responsible for developing and executing marketing strategies and objectives by utilizing effective marketing communications tactics. Reporting to the Marketing Communication Manager, you will also be tasked with managing projects related to product and program launches, communication plans, and other marketing communication initiatives.              

 

What's in it for you    

• Cross functional collaboration opportunities
• Room for growth and development
• Opportunity to work with Architects and Designers
• New Innovations

 

What you'll be doing

• Deliver communications plans, from ideas through copy and graphics, for a broad range of print and web/e-tactics including literature, sampling, merchandising, promotion, newsletters, publicity, case studies, emails, social media, and other communications vehicles, integrating messaging across all approaches.
• Develop and implement product and program launches.  This includes working with product marketing managers to establish and execute communications approaches to achieve desired sales results. 
• Work with product marketing managers, graphics designers and production to orchestrate activities and timelines. Inventory and expense management of specific programs and activities.
• Develop and execute marketing strategies and objectives by delivering effective marketing communications tactics including: 
  • Create new product and program concepts overseeing creative and commercialization tactics through implementation.
  • Create, monitor and track budgets. Evaluate ROI and recommend lowest cost, most effective tactics.
  • Integrate with advertising resources to support placement and integrate other marketing communications tactics, including publicity, email, web, social media, print literature, video and other communications tactics.
  • Develop communications across electronic platforms (web, mobile, social, video, tablets, etc.)
  • Assist with newsletter, direct mail, advertising, catalog, and data page creation/editing, data checking and proofreading.
  • Implement public relations programs, press releases, online events, and social media tactics, coordinating with team members and PR agency.
  • Plan and execute trade show support, including preparation of materials for rep use on a local basis.  Assist with National/Virtual Trade Shows as requested.
  • Participate in market research and design of new specification and selection tools.