Manager, Provider Marketing - ABM

Let’s talk about the team:

The Americas Provider Marketing team is a dynamic group of highly motivated and results-driven professionals dedicated to turning strategy into action. Comprised of passionate and strategic self-starters, we drive strategies that bring full-funnel campaigns to life.  We collaborate with sales and product teams to deliver a seamless customer experience across all channels and touchpoints driving demand of our cutting-edge Sleep and Digital product portfolio to shape how our patients receive life-saving therapies. We thrive on hard work, mutual trust and support, and the celebration of achievements, all while recognizing the value of enjoying our journey together

Let’s talk about the role:

As a Provider Marketing, ABM Manager, you will play a pivotal role in developing, implementing, and managing account-based marketing strategies throughout North America. Your responsibilities will involve collaborating with cross-functional teams to identify and target net new and existing high-value accounts, create personalized marketing campaigns, deploying, managing, and assessing the effectiveness of our ABM initiatives to drive results. This role serves as a revenue enabler, bridging the gap between internal business objectives and external customer needs.

The ABM Manager will be innovative, driving new ideas and ways to partner with our most strategic accounts to engage our customers while also thinking about how we scale our tools and resources to be operationally effective. This role is perfect for someone who thrives at being at the center of a fast paced, highly collaborative, performance driven job.
 

Responsibilities

• Shape the account-based marketing capabilities at ResMed using knowledge of best practices to help identify the cross-functional collaboration model and processes to ensure efficient and effective campaign development

• Work with sales and strategy leadership to identify top target accounts and objectives that drive growth, ensuring alignment with ResMed's overall business goals

• Develop and execute targeted, integrated campaigns and programs for key accounts, collaborating closely with sales, digital, and cross-functional marketing teams.

• Lead development of personalized content and messaging to engage with key customers and decision-makers within target accounts, including customer advocacy and customer success stories.

• Define key performance indicators (KPIs) to measure the effectiveness of account-based marketing initiatives.

• Oversee the timely execution of resources, logistics, budgeting, scheduling, digital, and social media strategies for all ABM campaigns.

• Monitor campaign performance, analyze results, and iterate on strategies to optimize ROI and achieve business objectives.

• Maintain understanding of ResMed North America Marketing goals and how ABM fits into the broader Go-to-Market strategy

• Continuously monitor industry trends, best practices, and emerging technologies in ABM, and recommend new strategies and tactics to enhance campaign effectiveness and drive results.

• Provide regular reporting and insights to collaborators, including senior management, on the impact of account-based marketing efforts.

Let’s talk about you:

• Bachelor’s degree.

• Minimum of 8 years of related marketing experience, including 3+ years of ABM experience

• Previous experience with marketing and ABM tools such as IQVIA, Demandbase, intent data providers, etc.

• High desire to have an understanding of regulated environments

• Solid track record of measurable impact on customer demand, revenue, and other success metrics

• Ability to collaborate and work effectively across functions/departments/teams while building trusted relationships and positively influencing others

• Strong ability to understand problems, think critically, and identify creative solutions

• Organizational and project management skills with the ability to own and drive project schedule from start to finish, including managing peers and individuals senior to you

We are shaping the future at ResMed, and we recognize the need to build on and broaden our existing skills and continue to attract and retain the world’s best talent. We work hard to offer holistic benefits packages, provide flexible work arrangements, cultivate a workforce culture that allows employees to grow personally and professionally, and deliver competitive salaries to our team members. Employees scheduled to work 30 or more hours per week are eligible for benefits. This position qualifies fo