Senior Product Marketing Manager

Location: US, Remote (East Coast Preferred)

Hours: 9am-6pm EST. We strive to create a supportive and flexible working environment for all team members. This role will play a key part in our holiday time during Q4 (our busiest and most exciting time of year) and hours during this time may be longer than the rest of the year.

Compensation: We feel passionately about transparency in compensation. Total compensation for this role is market competitive, including a base salary range of $150,000-180,000, with an annual target bonus of 15%.

Snappy, the award-winning gifting platform company, is seeking an experienced Sr. Product Marketing Manager to join our growing marketing team. In this role, you’ll work with Snappy senior leadership to help define our product marketing motion and drive our go-to-market strategy with a specific emphasis on selling into the enterprise.

The Sr. Product Marketing Manager will develop a deep understanding of the market, our target personas, and the competitive landscape to create positioning and messaging to differentiate Snappy, clearly communicate with our customers and prospects, and enable our Go-To-Market Team, apply now to join our team.

You will:

• Help define positioning, value props, and differentiated messaging that demonstrates ongoing value of Snappy products to support our revenue goals.
• Build out buyer personas and incorporate insights into our messaging to create demand, drive retention, and promote expansion.
• Work in collaboration with growth marketing team members to take a data-driven approach to testing and iterating messaging in various channels to create demand, as well as helping to define how we tell our product story across multiple channels including on our website and in-app.
• Help evolve pricing and packaging that increases revenue and customer lifetime value.
• Create assets to support Marketing, Sales, and Customer Success teams (e.g pitch decks, brochures, sales sheets, demo scripts, training on how to position new features, launch materials etc.).
• Work closely with Brand & Communications, and Growth Marketing to create a case study, customer reference, and reviews program
• Be the subject matter expert on our market, buyer personas, and competitive landscape in order to provide insights to the leadership team and educate the Go-To-Market  team.
• Develop a  deep understanding of our products, target market, and customers to help inform our roadmap.
• Own all product / feature launches for Marketing; including helping to define success metrics working in collaboration with Growth Marketing, Brand & Communications, and Product teams to execute multi-channel launches that result in positive ROI.
• Work in close collaboration with Growth Marketing, Brand, and Revenue teams to define campaigns to drive new, retention, and expansion revenue.
• Partner with Product and Customer Success teams to continually improve the customer experience with Snappy products. 

You Are:

• Someone with expertise enabling sales teams to sell into the enterprise.
• An individual with excellent project management and managing by influence skills.
• A professional with amazing storytelling capabilities, excelling in translating complex ideas into narratives that both the team and external audiences understand. You are an organized thinker and communicator.
• A decision-maker who makes data-driven decisions with a high degree of storytelling capacity and emotional intelligence (EQ). You lean on data and metrics to measure outcomes but understand that effective marketing requires good storytelling to connect with the audience.
• Someone who can prioritize, execute, and drive results while moving quickly and maintaining flexibility.
• A knowledgeable individual with enthusiasm for emerging technology (e.g., AI), trends, innovations, and the competitive landscape.

You Have:

• Experience in defining and building effective programs and processes from the ground up.

• Proven ability to connect features, benefits, and value propositions to drive revenue, especially in the context of B2B Product-Led Growth (PLG) and Sales-Led Growth (SLG) motions.
• Demonstrated strong knowledge of marketing best practices, with a focus on B2B PLG and SLG strategies.

Snappy is an award-winning all-in-one gifting platform. We're reinventing the way companies and individuals express appreciation by offering a fun and interactive digital experience that lets people choose a gift they actually love. We specialize in building recognition programs for over 2,600 companies, including enterprise customers like Microsoft, Uber, Comcast, and Zoom. 

We've seen firsthand that our experience boosts morale, improves performance, and (most importantly!) spreads