Brand Marketing Analytics & Optimization Specialist, MC Digital and Content, Hybrid
University of CincinnatiAbout the role
Current UC employees must apply internally via SuccessFactors
Next Lives at the University of Cincinnati
Founded in 1819, the University of Cincinnati ranks among the nation’s best urban public research universities. Home to more than 53,600 students, 12,000 faculty and staff, and over 360,000 living alumni, UC, a Carnegie 1 institution, combines research prowess with a physical setting The New York Times has called “the most ambitious campus design program in the country." UC's momentum has never been stronger as the anchor of the Cincinnati Innovation District, the oldest cooperative education (co-op) program in the country with students earning $94 million annually through paid experiences, an academic health system, and as a member of the Big 12 Conference. The university contributes $10.6 billion in economic impact to the city and $22.7 billion to the state of Ohio. At UC, next is all of us. Learn more at uc.edu.
UC is a mission-driven organization where we are committed to student success and positively transforming the community through scholarship and service. We thrive on innovation, making an impact, and fostering an environment where staff and faculty are key contributors to UC’s success.
Job Overview
Assist with the execution of enterprise measurement, reporting, and optimization of the University of Cincinnati’s marketing channels, including web, search engine optimization (SEO),answer engine optimization (AEO), social, and content, within Central Marketing & Communications. Support the translation of data into strategy by assisting with reporting frameworks, analytics infrastructure, and personalization capabilities that enable more coordinated, insight-driven decision making across colleges and units.
Essential Functions
- Support the development and execution of enterprise analytics, reporting, and optimization strategies for University owned marketing channels, including web, SEO/AEO, social media, and content, ensuring alignment with brand, enrollment, and institutional goals.
- Build and maintain dashboards, reports, and measurement frameworks that translate marketing performance data into actionable insights for stakeholders and university leadership.
- Analyze digital channel performance, user behavior, and audience engagement to identify opportunities for improved content effectiveness, user experience, personalization, and conversion.
- Assist with enterprise SEO/AEO efforts, including keyword strategy, content optimization, performance monitoring, and content gap analysis across priority web properties.
- Support digital accessibility initiatives by helping maintain compliance with web content accessibility guidelines and ADA requirements through auditing, quality assurance, and remediation processes.
- Partner with paid, earned, shared, and owned media teams to connect channel performance with broader marketing outcomes and support integrated campaign strategies.
- Monitor industry trends, emerging technologies, and best practices to identify opportunities for innovation and continuous improvement across the University digital marketing ecosystem.
- Perform related duties as assigned based on departmental needs. This job description may be modified at any time.
Required Education
- Bachelor's degree in Marketing, Communications, Analytics, or a related field.
- Six (6) years of relevant education, experience and/or other specialized training can fulfill minimum education and experience requirements
Required Trainings/Certifications
- Proficiency with web analytics platforms (Google Analytics 4, Adobe Analytics, or equivalent).
- Demonstrated experience with SEO tools (SEMrush, Ahrefs, Moz, or equivalent).
- Experience building executive-facing dashboards and reports (Looker, Tableau, Power BI, or equivalent).
- Experience executing audience personalization or segmentation strategies
Required Experience
- Two (2) years of experience in digital marketing analytics, search engine optimization (SEO), or owned channel optimization.
Additional Qualifications Considered
- Experience in higher education marketing or a large, matrixed organization.
- Experience with tag management and data layer implementation (Google Tag Manager or equivalent).
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