Product Marketing Manager (Bilingual Japanese/English)

Get to know The Pokémon Company International

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world.

Learn more online at corporate.pokemon.com and pokemon.com. And check out Twitter (twitter.com/pokemon), LinkedIn (linkedin.com/company/Pokémon), YouTube (youtube.com/pokemon), and Instagram (instagram.com/pokemon).

Get to know the role

• Job Title: Product Marketing Manager (Bilingual Japanese/English Required)
• Job Summary: Product Marketing Managers work with the Manager, Apps Product Marketing and the wider Apps Product Marketing team to develop and execute go-to-market plans and live operations for Pokémon apps, such as , Pokémon UNITE, and Pokémon Masters. Collaborate closely with a cross-functional team of internal stakeholders, vendor and agency partners, and counterparts at global partner organizations to facilitate streamlined communication, ensure alignment on marketing plans, and ensure flawless execution.
• FLSA Classification (US Only): Exempt
• People Manager: No

Note: We are hiring for a Level 2 or Level 3 Product Marketing Manager

What you'll do (Level 2)

• Assist in the development and sharing of creative materials, including creative
  assets spanning marketing channels such as web, social, PR, and paid media.
• Assist in the maintenance of marketing calendars, ensuring milestones are up to 
  date and communicated to key stakeholders.
• Assist in the preparation of user research and surveys.
• Assist in general coordination the Marketing team and business partners, both 
  internal and external.
• Assist in the creation of campaign performance reports.
• Organize review packages of various marketing assets for internal / external 
  feedback and approval.
• Document decisions with meeting notes, following up on action items as required.
  Maintain financial and statistical information such as budget spreadsheets and a
  marketing database.
• Assist with promotional activities such as sample requests for PR and Influencers
• Help to identify marketing trends and key opportunities for innovation.

What you’ll do (Level 3)

• Collaborate with internal teams and global partners, including counterparts at The Pokémon Company’s Tokyo office, to develop go-to-market plans and campaigns to support the launch and ongoing liveops of mobile games.
• Support new game development projects by being a point of contact between The Pokémon Company’s Tokyo office, the game developer, and internal stakeholders.
• Collaborate with game development teams to understand and guide the product vision, with the goal of creating an engaging customer experience throughout the entire product lifecycle.
• Work with the agencies on the planning, approval, and execution of omnichannel marketing campaigns.
• Coordinate with the The Pokémon Company’s Tokyo office to ensure alignment on product and marketing direction and keep internal channel leads informed with the latest product information to successfully build and execute marketing plans.
• Research, analyze, and report on key metrics and industry trends. Ensure campaign performance is measured, analyzed, and shared with partners.
• Build strong relationships with both internal teams and international partners.                 

 What you'll bring (Level 2)   

• Bilingual and bi-cultural with strong written and verbal business communication proficiency in both English and Japanese. Solid understanding of Japanese culture and business customs.
• Experience working with multinational corporations in the video games or entertainment industries, including Japan and the USA, is a plus.
• Demonstrated consumer marketing experience, with a customer-centric approach in executing marketing plans.
• Demonstrated program management skills to oversee and support the creation and
• implementation of launch and sustainment marketing activities, and the ability to problem-solve where needed. 
• Excellent project management skills and the ability to oversee multiple projects with various key stakeholders.
• Outstanding communication skills. The ability to work across teams and communicate. marketing goals/results at a team, executive, and company level.
• Abilit