Manager, Client Solutions, Analytics
MediabrandsAbout the role
Business Overview
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
Position Overview
We are looking for a Manager, Client Solutions, Analytics to join our team! We are looking for ambitious, analytical, hands-on problem solver who can manage multiple projects. This individual should have a strong interest in media, marketing and business intelligence.
The role requires the ability to actively apply the agency’s proprietary ad effectiveness and measurement tools, as well as 3rd party vendor solutions, to determine the impact of advertising on the client’s business. The position also requires the ability to understand the strategic communications needs of client advertisers and align these needs to the day-to-day issues of data and reporting.
Responsibilities
- Manage planner and client relationships in addition to multiple projects and demands
- Be part of a team and create clear paths to success for analysts
- Participate in brainstorming sessions with communication planners, creative teams, media planners, buyers, clients and other partner agencies
- Design and manage execution of custom analyses
- Ensure high quality in data and analytics deliverables and uncover business opportunities
- Work to improve automation and reduce human error in data processing and analytics
Required Skills and Experience
- Ability to scope an analytic solution out of a vague business problem
- Experience managing and mentoring junior team members
- Strong interpersonal, written, and verbal communication skills
- Strong background in statistical analysis and digital analytics.
- Excellent quantitative and analytical skills with the ability to draw conclusions based on data
- Comfortable actively participating and contributing in meeting settings with multiple stakeholders
- Capacity for problem conceptualization and solution design through analytical thinking
- Strong verbal, written, and organizational skills
- Experience with Datarama, ETL process, and site tagging
- Superior ability to build and deliver impactful presentations at senior levels
- Mediabrands does not require candidates to have a college degree
Desired Skills and Experience
- Experience with data-management, statistical and/or optimization languages, ideally SAS/R/SQL/GAMS
- Python, SQL Server & Tableau expertise for data investigation and QA
- Extensive experience presenting and interacting with clients
- Ability to investigate, analyze and solve problems as well as clearly communicate results through requirement documents
- Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly
- Strong attention to detail, well organized and possesses the ability to prioritize multiple tasks under pressure
- Ability to work collaboratively as part of a cross-functional team
- Be a highly motivated team player
- 5+ years of experience in an analytics function and media
We See You
At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.
We encourage
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