Head of eCommerce and Digital Marketing

Overview
We’re looking for a creative, reliable, and highly motivated leader to develop and execute the company’s sales and marketing plans. This key individual will be responsible for implementing a unified strategy that maximizes our visibility and relationship with customers. Your contribution will be felt throughout our organization as this role is essential to growing revenue, profits, and our multi-channel acquisition strategy. In this role, you will manage a supporting staff that includes solid, experienced individuals and hungry, less seasoned members looking to grow their careers. You’ll be responsible for all our sales and marketing operations, including the production of our marketing calendar, management of our marketing budget, and aligning our online and phone sales and marketing efforts.
Our growth objectives and strategy are well defined and you will be reporting to the CEO. As such, we believe this senior role will appeal to someone looking to develop and grow as a leader. You will be actively involved in all of our sales efforts, departmental budgeting, forecasting, as well as systems and process implementations. This is an exciting and dynamic role!
Responsibilities
Overall

• Develop and implement plans and forecasts to achieve corporate sales and marketing objectives within our operating budget.
• Develop and implement growth opportunities by channel and geographic market.
• Direct staffing, training, and performance evaluations to develop sales and marketing teams.
• Stay up to date on relevant best practices in E-Commerce and our related industries.
• Collaborate with our merchandisers on which products the company emphasizes.
• Represent company at conference, trade shows and events.
• Assist in special projects as necessary.

Marketing

• Lead our in-house team and outsourced marketing and advertising related to:

               - Company promotional calendar and schedule               - Paid Search (SEM)               - Search Engine Optimization (SEO)               - Display (including direct-site buys and retargeting)               - Social Display and Grass-roots initiatives               - YouTube/Video               - Mobile App               - Affiliate               - Email, SMS               - Phone               - Print, traditional display, and direct mail               - Public Relations including events, articles and white papers

• Ensure effective control of marketing results, and take corrective action to guarantee that achievement of marketing objectives fall within budgets.
• Establish and maintain relationships with industry influencers and key strategic partners that advance business goals.
• Establish and maintain a consistent corporate image throughout all advertisements, promotional materials, and events.
• Partner with our website, content and merchandising teams on product placement, transitions, and new product launch activities.
• Assist and provide feedback to other departments related to any marketing publications or materials.

Sales

• Oversee in-house sales team related to website, marketplaces, phone, chat, email, social sales, and retail/local channels.
• Develop a comprehensive corporate sales training and tools program that collaborates with our vendor partners and aligns with our company goals.
• Motivate sales staff by creating impactful goals, compensation levels, commissions, bonus structures and contests.
• Direct market channel development activity and coordinate sales distribution by establishing sales territories, quotas, and goals.
• Prepare periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.

Reporting & Research

• Improve, track and report metrics and success criteria for all marketing programs and activities.
• Review and analyze performance data to assess effectiveness of programs, quotes and plans.
• Identify and present opportunities for revenue growth in line with corporate strategy and resources.
• Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions.
• Monitor competitors’ products, sales and marketing activities through market research and provide quarterly recommendations to Merchandising.
• Develop and prepare timely marketing reports related to traffic, revenue and profitability across various product and customer segments.