Market Channel Delivery Administrator

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Job Description:

At Regions, the Marketing Channel Delivery Database Administrator provides decision support and direct marketing campaign execution to support marketing needs for the company.

Primary Responsibilities

• Works with marketing Strategy, DIM (Digital and Integrated Marketing), Technology, Data partners and other operations teams in support of inbound or outbound marketing initiatives (or related marketing data)
• Implements traditional direct marketing campaigns and customer centric communications including marketing incentives
• Implements and supports existing, new or changing inbound, real-time marketing interaction strategies and rules which leverage marketing database systems and processes
• Uses Real-Time Interaction Management applications and/or Campaign Generation file tools (i.e. HCL Unica, Salesforce, Pega) and Structured Query Language (SQL) to create targeted marketing campaign files and deliver the data to the appropriate channels whether that is an outbound communication or a real time inbound channel interaction
• Transfers data to and from internal and external partners and systems for campaign implementation
• Provides direct marketing campaign decision support and develops comprehensive campaign requirements/specifications
• Confirms accurate and complete understanding of requirements and seek clarification where needed
• Designs, builds, audits (quality control), and executes marketing campaigns and fulfillment to specifications within expected timeframes
• Ensures marketing offers are provided to downstream operational systems
• Acts as a  data expert as part of the banks Data Governance requirements
• Creates campaign waterfall reports and explains/discusses with key stakeholders
• Identifies campaign audience members that are eligible for campaign offer fulfillment
• Ensures correctness and quality of campaigns to ensure the right message is delivered to the right person
• Monitors and tracks systems and marketing interaction performance using established key metrics and performance indicators
• Reviews ongoing outcomes of business logic/strategy and next best action presentment and disposition volumes and metrics

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

Requirements

• Bachelor’s degree in Applied Mathematics, Business Analytics, Marketing, Management Information Systems (MIS), or related field
• Four (4) years of experience in analytics-based Marketing and/or Database Marketing
• Four (4) years of experience querying relational databases such as Oracle and performing applicable data analysis
• Strong knowledge of IBM Campaign and Interact workflow processes as well as SQL
• Strong understanding of database marketing techniques and complex relational database systems

Preferences

• Basic knowledge of the financial services industry and applicable products, services, and data
• Two (2) years of experience in database marketing working with campaign strategies and execution
• One (1) year of practical experience in coding, testing, and implementing campaign data initiatives using real time decision-making marketing technology or campaign management tools such as HCL Unica Interact, Salesforce or Pega Customer Decision Hub or Oracle Real Time Decisions
• Statistical Analysis System (SAS) certified Base Programmer, SAS Certified Advanced Programmer, or IBM Interact Advanced Topics 9.x