Senior Content Strategist & Writer M/F/Mx

Trustpair stops vendor fraud before it happens. We're the automated vendor validation platform protecting 400+ enterprise companies worldwide. Since 2017, finance and procurement teams have used Trustpair to eliminate vendor fraud while reclaiming 90% of the time they once spent on manual checks.

As vendor fraud grows more sophisticated, we stay ahead by combining deep expertise in financial crime with cutting-edge technology. AI isn't a buzzword here, it's embedded in everything we do. From your first week, you'll use AI tools to accelerate your impact, with dedicated training and peer support to help you master them. Our teams have embedded AI into daily work, from automating routine tasks to unlocking strategic insights. The result? Work that used to take hours now takes minutes, and you'll spend more time on what matters.

With offices in New York, Paris, London, and Milan, we're a diverse team united by a bias for action. We ship fast, learn from experiments, and tackle problems that matter: protecting billions in payments for companies worldwide. If you want to see your work make an immediate impact in financial security, Trustpair is built for you.

Learn more about how we use AI in our everyday work. 

About the role

We are hiring a Senior Content Strategist & Writer to join our global Marketing team at Trustpair.

This is a key role at the intersection of brand, demand generation, PR, and international expansion. You will own Trustpair’s global editorial strategy and produce premium thought leadership content that positions us as the reference for vendor fraud prevention among Finance, Procurement, MDM and Risk leaders in Europe and the US.

We're searching for a strategic thinker and hands-on writer: just as comfortable defining the content roadmap and partnering with Growth, Product Marketing and PR as you are crafting sharp long-form pieces yourself.

This is a hybrid role based in Paris, with regular presence required in our office.

Package details: 50-70k€ OTE, depending on profile & experience.

What you'll do:

Editorial Strategy & Thought Leadership

• Build and implement Trustpair’s global editorial strategy across Europe and the US.
• Develop a premium thought leadership layer for the brand: reports, benchmark studies, opinion pieces, whitepapers, playbooks and C-level narratives.
• Partner with Product Marketing, PR and Leadership to define the angles that support PR, inbound, demand generation and US expansion.
• Pilot content co-marketing campaigns with partners.

Content Creation

• Act as lead writer for Trustpair’s Tier-1 content (guides, reports, PR pieces, executive content and customer stories), ensuring top editorial quality.
• Ensure consistent brand voice across all channels and formats.
• Orchestrate Employer Brand Voice content in partnership with the People team.
• Manage content associated resources (freelancers, tools, etc.).

SEO, AI & Content Performance

• Drive an SEO and AI-optimized content strategy to grow organic traffic and inbound pipeline.
• Audit existing content, identify priority gaps and build a roadmap for new and optimized pieces.
• Use tools such as Google Search Console, Matomo, Ahrefs/Semrush and HubSpot to prioritize topics and track performance.
• Experiment with AI tools for research, outlines, repurposing, QA and performance analysis, while keeping human editorial judgment at the core.

Distribution & Campaign Enablement

• Collaborate with Growth, Design, Events and Product Marketing to bring content to life.
• Animate Trustpair’s Social Media Strategy to engage with our targets.
• Manage Marketing Emails, Newsletters and nurturing campaigns.
• Align content with Sales & Content narratives.
• Develop clear messaging and content playbooks for US and EU markets.

Measurement & Continuous Improvement

• Use data and stakeholder feedback to iterate on the editorial strategy and sharpen our narratives.
• Track and report on core content KPIs (content quality, SEO performance, engagement and contribution to inbound pipeline).
  

What’s in it for you 👀 

• At Trustpair, we see AI as a tool to save time, sharpen focus, and boost impact. Whether you're a