Community Outreach & Marketing Specialist

The Community Outreach & Marketing Specialist is responsible for strengthening the organization’s brand presence and community relationships through strategic outreach, partnerships, events, and targeted marketing initiatives. This role serves as a key liaison between the organization and the communities it serves, supporting brand awareness, customer engagement, and organizational growth.

Community Outreach & Engagement
Build and maintain strong relationships with community organizations, nonprofits, schools, chambers, and local partners.
Coordinate and represent the organization at community events, sponsorships, networking opportunities, and outreach initiatives.
Identify new outreach opportunities that align with organizational goals and community needs.
Support volunteerism and community involvement efforts in collaboration with internal teams.

Marketing & Brand Support
Assist with the planning and execution of marketing campaigns that support community outreach, brand awareness, and business objectives.
Create and coordinate promotional materials for events, sponsorships, and community initiatives.
Support social media, digital, and traditional marketing efforts related to community engagement.
Ensure brand standards and messaging are consistently applied across outreach and marketing materials.

Event Planning & Coordination
Plan, coordinate, and support community events, sponsorship activations, and outreach programs.
Manage event logistics including timelines, materials, vendor coordination, and on-site support.
Track event outcomes and provide post event reporting and recommendations.

Collaboration & Reporting
Work closely with marketing, retail/branch teams, leadership, and external partners.
Track outreach activities, sponsorships, and results; prepare reports to measure impact and ROI.
Maintain organized records of community partnerships and marketing activities.

Qualifications

Education & Experience
Bachelor’s degree in marketing, communications, public relations, business, or a related field preferred.
1–3 years of experience in marketing, community relations, outreach, or event coordination preferred.
Experience working with community organizations, sponsorships, or local partnerships is a plus.

Skills & Competencies
Strong interpersonal and relationship building skills.
Excellent written and verbal communication abilities.
Highly organized with strong attention to detail.
Ability to manage multiple projects and deadlines.
Creative, proactive, and comfortable representing the organization publicly.
Proficiency with Microsoft Office and basic marketing tools.
Valid driver’s license and ability to travel locally; occasional evening or weekend work may be required.

Work Environment & Physical Requirements
Combination of office and community-based work.
Ability to attend and support events, including standing, lifting materials, and travel within the market area.