Regional Marketing Manager - North America

Hi, Welcome to Elektrobit!

Would you like to have a job where you can influence one of the biggest industries? Do you have a vision of what the mobility of the future could look like? Then we have just the right thing for you!

Before we dive right into your concrete position of interest

We would like to introduce ourselves.

We are Elektrobit and we develop visionary embedded and connected software for the automotive industry. Day by day we work on leading-edge technologies for automated driving, new vehicle infrastructures, connected cars, and user experience that shape the future of mobility. As part of the world of top automotive brands we have been doing this with great success for more than 35 years. Our customers include Audi, BMW, Daimler, Ford, GM, Volkswagen Group, Volvo, and many more and you can find our technologies in more than 600 million vehicles. We are a wholly-owned independently-operated subsidiary of Continental AG. What unites all of our over 4000 colleagues all around the world is our passion for automotive software and our unique team spirit. Together we work towards our vision of a world in which mobility causes zero fatalities, produces low emissions, and transforms your commute into quality time. Would you like to help make this vision a reality and move the world with us?

Then we’d love to hear from you! We are looking for a new Regional Marketing Manager for our PlaxidityX team. PlaxidityX is at the forefront of safeguarding the future of connected cars, delivering innovative cybersecurity solutions to the automotive industry. With 80 registered patents and a team of global experts, we partner with leading OEMs and automotive players to ensure the security and resilience of next-generation Software-Defined Vehicles (SDVs). Join us as we continue to pioneer the future of automotive cybersecurity.

Why Join PlaxidityX? ●       Work with a passionate, innovative team shaping the future of automotive cybersecurity. ●       Collaborate with global experts and industry leaders. ●       Opportunity to make a tangible impact in a rapidly growing sector.   Job Overview: The Regional Marketing Manager - North America will be responsible for planning, executing, and optimizing marketing initiatives in NA to support PlaxidityX’s business goals. This role requires a results-driven, collaborative marketer who can align regional marketing efforts with global strategies, generate leads, and strengthen our brand presence in a competitive and rapidly evolving industry. This role is an extension of the global marketing team.    Applicants must be authorized to work in the US without Elektrobit visa sponsorship.

What you do

• Regional Marketing Strategy: Develop and implement a comprehensive US marketing strategy aligned with global goals and tailored to the regional market. Collaborate with marketing, sales and product teams to ensure alignment on priorities and messaging.
• Demand Generation: Design and execute targeted and measurable campaigns in alignment with the global digital team to drive lead generation, pipeline growth, and revenue in the US market.
• Brand Awareness: Strengthen PlaxidityX’s brand presence in the US market through targeted campaigns, PR initiatives, thought leadership activities, and by collaborating with media outlets and industry forums.
• Event Management: Plan and manage regional events, including trade shows, conferences, webinars, and roadshows.
• Content and Collateral: Localize global marketing assets for the US market and create region-specific materials where necessary.
• Partnerships Marketing: Develop co-marketing initiatives with regional OEMs, suppliers, and technology partners to expand reach and engagement.

What you bring

Experience: 

• 5+ years of experience in B2B marketing.
• Experience in the automotive industries.

Education:

• Bachelor’s degree in Marketing, Business, or a related field. 

Skills:

• Proven track record in lead generation and pipeline acceleration.
• Experience in digital marketing, including email marketing, and social media.
• Experience in PR/media relations
• Strong project management and organizational skills.
• Excellent written and verbal communication abilities.
• Familiarity with CRM and marketing automation tools (e.g., Salesforce, HubSpot).
• Analytical mindset with the ability to interpret data and make data-driven decisions.

Industry Knowledge:

• Familiarity with cybersecurity, software-defined vehicles is highly advantageous.

Look forward to

• Comprehensive benefits plan including medical, dental, vision, life insurance