Marketing Specialist - PR & Events, San Antonio, Texas

Company Profile
80 years and countless innovations later, JCB is the world’s largest privately-owned manufacturer of construction and agricultural equipment. At 23 plants spanning four continents—and countries including the United States, the United Kingdom, India and Brazil—JCB manufactures a range of more than 300 products including telescopic handlers, backhoe loaders, excavators, wheel loaders, compact excavators, skid steer loaders, compact track loaders, Access aerial work platforms, rough terrain forklifts, and tractors.

JCB people are at the heart of our business and as a family-owned business we answer to our customers, not a group of shareholders. That freedom allows us to concentrate on developing the latest technologies and incorporating them into our equipment. We focus on what our customer needs on the jobsite – a machine that holds up in the toughest environment and increases their productivity.

At JCB, we stand behind our products – and our name.

Position Purpose
The Marketing Specialist – PR & Events supports the execution of public relations and event initiatives that strengthen brand awareness and engagement in the local market. This role partners closely with the Senior Manager – Communications & Events and collaborates cross-functionally to ensure consistent messaging, seamless event execution, and accurate performance reporting.

Position Type
Exempt

Major Tasks, Responsibilities & Key Accountabilities
• Support public relations plans and day-to-day activities that enhance brand visibility and protect brand reputation.
• Assist with building and maintaining local media and community relationships, including managing contact lists and pitching calendars.
• Draft, route, and distribute PR materials such as press releases, media alerts, event invitations, talking points, and internal announcements.
• Help triage press inquiries and support issue or corrective communications as directed.
• Coordinate customer-facing events (e.g., product demonstrations, open houses, customer appreciation events), including timelines, invitations, logistics, and post-event follow-up.
• Support employee-facing and HR-related events (e.g., recruiting events, onboarding activities, engagement initiatives) in partnership with HR.
• Partner with the Marketing Automation team to support employee prospecting and nurturing campaigns, including list updates, content coordination, and basic reporting.
• Track media coverage and event performance; compile monthly activity recaps and basic metrics such as attendance, engagement, coverage, and spend versus budget.
• Coordinate with internal stakeholders (HR, Sales, Operations, Safety, Facilities) to confirm needs, approvals, and participation for communications and events.
• Manage event logistics including venue and vendor coordination, purchase requests, run-of-show planning, signage and collateral, post-event surveys, and invoice tracking.
• Represent the company at select community and industry events as needed.

Minimum Qualifications
• Bachelor’s degree in marketing, Communications, Public Relations, or a related field.
• 2–4 years of experience in public relations, event coordination, marketing, or communications.
• Excellent written and verbal communication skills.
• Proven ability to manage multiple projects and deadlines with strong attention to detail.
• Proficiency with Microsoft Office applications.

Preferred Qualifications
• Experience supporting media outreach and maintaining press lists; familiarity with the local San Antonio market is a plus.
• Familiarity with email marketing platforms, CRM tools, and/or social media publishing platforms.
• Experience supporting employee or internal communications and events.
• Spanish-speaking (conversational or fluent).
• Prior experience tracking event budgets, invoices, and performance metrics.

Knowledge, Skills, Abilities & Competencies
• Strong organizational and project coordination skills.
• Ability to collaborate effectively across functions and with external partners.
• Creative thinker with a proactive, solution-oriented mindset.
• Customer- and employee-focused approach to communications and events.
• High level of professionalism and comfort representing the company in public settings.
• Flexibility to work occasional evenings and weekends to support event coverage.

Job Conditions
• Primarily office-based with regular local travel for meetings and events.
• Occasional work outside normal business hours for event execution.

Physical Requirements
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of