Marketing Operations Lead

Key Responsibilities

• Own marketing measurement end-to-end, including defining and maintaining event taxonomy, UTMs, conversion definitions, and overall tagging/tracking hygiene via GTM (or equivalent).
• Manage and optimize analytics platforms such as GA4 (and its BigQuery data), Looker Studio, Hyros, Intercom, and additional measurement tools as needed.
• Implement and maintain conversion tracking across Google Ads and Meta Ads (including pixels, CAPI, deduplication, and diagnostics), and build high-quality audiences for activation and retargeting across Google, Meta, Bing, TikTok, and Twitter.
• Develop and maintain the marketing analytics foundation by modeling and preparing datasets directly in a data warehouse (BigQuery or similar), and reconciling data across GA4, Hyros, ad platforms, Intercom, and payment gateways to connect spend → conversions → revenue.
• Establish a single source of truth for core marketing KPIs (CAC, LTV, payback, ROI, funnel conversion rates) and analyze attribution models to evaluate channel performance across the full funnel.
• Build and maintain dashboards in Tableau or Power BI for ongoing performance monitoring, delivering clear, decision-ready insights across paid channels, SEO, lifecycle signals, and funnel health.
• Proactively identify anomalies, tracking breaks, and performance shifts ahead of stakeholder requests.
• Lead data quality, documentation, and governance, including automated checks for tracking integrity, documenting systems and definitions, and ensuring compliance with privacy and platform policies.
• Partner with stakeholders by translating data into actionable insights, clear narratives, and prioritized recommendations—communicating transparently, especially when performance or tracking issues arise.

Required experience and skills

• 4+ years in marketing operations, marketing analytics, growth analytics, or a similar role where you owned measurement end-to-end.
• Strong SQL skills with experience working directly in a data warehouse environment, ideally BigQuery.
• Hands-on experience with GA4, Google Tag Manager, and familiarity with analytics platforms such as Hyros or similar.
• Direct implementation experience with Google Ads conversion tracking and enhanced conversions, Meta Pixel and Meta Conversions API (including event deduplication), and audience creation and management across Google and Meta.
• Strong dashboarding experience in Tableau (preferred) or Power BI, with the ability to build dashboards independently rather than relying on BI teams.
• Demonstrated experience stitching marketing data to revenue data, including integrating payment gateway or processor data such as Stripe.
• Strong measurement rigor, including attribution fundamentals, channel-level ROI, funnel analytics, cohort analysis, and clear explanation of trade-offs.
• Operating style marked by proactive problem-solving, reliable communication, comfort with ambiguity, and the ability to thrive in a fast-paced startup environment.

Nice to have experience

• Intercom data extraction and analysis (or similar customer messaging/support platforms)
• Experience integrating additional sources (affiliate platforms, CRM/CDP tools, basic ETL connectors, platform APIs)
• dbt, lightweight data modeling discipline, or Python for analysis and automation
• Server-side GTM or broader server-side tracking approaches
• Experimentation measurement (A/B testing, holdouts, incrementality thinking)
• Experience in regulated categories (fintech, trading, gambling-adjacent policy environments)

Ways of working and engagement model

• Must have overlap with North American working hours and be available for recurring meetings as needed.
• Work is h