Sr. Business Marketing Lead, Sponsored Products, SMB Global Core

Amazon Advertising operates at the intersection of ecommerce and advertising, offering a rich array of digital advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach Amazon customers on Amazon owned and operated sites and on other high quality sites across the web. We start with the customer and work backwards in everything we do, including advertising. If you’re interested in joining a rapidly growing team working to build a unique, world-class advertising product with a relentless focus on the customer, you’ve come to the right place.

A strategically important part of our charter is to drive adoption across a portfolio of self-service, cost per click advertising products to enable head to tail advertisers to engage with customers in relevant ways. Our team is tasked with making it easy for sellers and vendors to advertise their products, thereby increasing the visibility of their products, which also helps Amazon customers discover more selection—a win-win!

We are looking for a seasoned Senior Business Marketing Manager to be a large cross-functional program owner, defining program strategy and initiatives to drive advertiser acquisition and onboarding in Sponsored Products. In this role, you are accountable for setting the overall vision and strategy for the acquisition and onboarding programs with significant business impact, as well as tactically driving teams in and outside the organization to deliver. You are able to define the program, set objectives, analyze data, drive improvements that are quantified with metrics, and influence and drive large initiatives across internal/external teams and engineering/science teams to improve the customer experience.
The ideal candidate for this role will have a strong passion for data and analytics, and leveraging this to develop programs and strategies that are innovative to achieve business goals. You operate from a customer-first perspective to understand user journeys and identify opportunities to improve CX, collaborate with cross-functional teams and stakeholders to drive programs, and exhibit a willingness to roll up your sleeves and do whatever is necessary. You proactively identify and mitigate risks (before they become roadblocks), and you demonstrate good judgment in how and when to escalate (without damaging relationships). To be successful you’ll need to be a strong communicator who can earn trust with key stakeholders across multiple teams. You should be comfortable with ambiguity and complex challenges, and are willing to work autonomously, handling multiple initiatives simultaneously and prioritizing accordingly to contribute to ambitious plans. If you are organized, analytical, and data driven, with an interest to own your program strategy end to end, this is a great role for you.




Key job responsibilities
Role & Responsibilities:

- Own strategy and execution of programs to drive demand for Sponsored Products

- Operate with significant autonomy to deliver results and achieve the goals and objectives of both your cross functional teams and the broader organization, maintaining the highest work standards and prioritizing maximizing customer value

- Create plans and effective narratives that have clear, measurable success criteria

- Dive deep to understand Amazon’s advertising business and its advertisers in order to uncover unique insights and opportunities

- Partner with multiple product, program and marketing efforts to guarantee success of the program

- Analyze the impact and results of initiatives impacting the program, and share results with senior leaders and stakeholders

Basic Qualifications

- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
- Excellent communication and interpersonal skills and an ability to effectively communicate with both business and technical teams.

Preferred Qualifications

- MBA
- Previous advertising, retail, and/or tech business experience with respect to programs and processes

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the applicatio