Director, Behavioral Science

Job Description Summary

The location for this role is East Hanover, NJ.

 

Job Description

Key Responsibilities: 

• Identify the fundamental behavioral science principles underlying HCP behavior to reveal drivers of adoption of Novartis treatments and enable development of solutions (e.g., tailored educational materials) 

• Determine the core behavioral science principles that influence patient behavior (e.g., treatment decisions, adherence) to shape marketing and outreach strategies 

• Identify human insights that provide opportunity for influencing HCP and patient behavior, with insights tailored for each function 

• Analyze social determinants of health to identify key barriers to diagnosis and treatment, focusing on patient populations who are disproportionately impacted by these factors 

• Analyze field-based ethnography study data to gather customer insights and shape go-to-market model  

• Drive collaboration with Patient & Provider I&A and Market Research, and other NVS stakeholder teams to assess unique features of patient / provider cohorts using primary and secondary data and key analytical capabilities like segmentation, etc. to provide actionable insights to support engagement strategies 

Novartis seeks an individual with extensive experience in the pharmaceutical or healthcare industry, with a strong understanding of HCP and patient behaviors. This individual should have a proven track record in developing and leveraging human insights to inform strategic initiatives, marketing, and outreach efforts. A strong analytical background is essential, with the ability to analyze complex datasets and derive actionable insights

Education:

• Bachelor's degree in related field is required; Master of Science and/or MBA preferred

Essential Requirements:

• A minimum of 8 years of experience in the pharmaceutical or healthcare industry, with a deep understanding of healthcare provider and patient behaviors, as well as market dynamics 

• Extensive experience in applying behavioral science principles within the pharmaceutical or healthcare industry with a proven track record of identifying and leveraging behavioral insights to drive strategic decision-making and enhance treatment adoption. 

• Strong analytical skills with experience in conducting ethnographic studies and analyzing social determinants of health. 

• Excellent communication and presentation skills, with the ability to convey complex insights to diverse audiences and experience in collaborating with cross-functional teams, including Market Research and Patient & Provider Insights & Analytics. 

• Proficiency in using advanced analytical tools and methodologies for data segmentation and insight generation with understanding of healthcare professional and patient behavior dynamics, including treatment decisions and adherence. 

• Ability to develop and implement innovative strategies that address barriers to diagnosis and treatment. 

• Strong leadership skills with experience managing projects and influencing stakeholders across various functions. 

Novartis Compensation and Benefit Summary:

The pay range for this position at commencement of employment is expected to be between $185,500.00 - $344,500.00 per year; howev