Principal Associate, Digital Marketing

Principal Associate, Digital Marketing

Principal Associate, Digital Marketing

Capital One, a Fortune Magazine “100 Best Companies to Work For,” is looking for a Principal Associate, Digital Marketing to join our Enterprise Marketing team. We are looking for highly motivated individuals who enjoy the challenge of improving our customer experience and taking it to the next level. The Principal Associate will focus on marketing innovative digital products and ensuring our customers always have the latest important information and updates reach them from their inbox, to the app, and beyond.  

The ideal candidate is resourceful, creative, analytical, self-motivating and has great attention to detail. To be successful, this person should possess excellent organization and people skills and the ability to set priorities, problem-solve, multi-task and work well in a dynamic, rapidly changing environment. 

In this role, you will have the opportunity to:

• Create, drive and execute multi-channel digital marketing campaigns to promote mobile app adoption and engagement, increase customer contactability, launch emerging new products, and connect with our customers during moments that matter 

• Own end-to-end campaign execution, including intent refinement, copy and creative development, project and test plan creation, resource management, and measurement

• Partner closely with data partners to develop customer segmentation and targeted strategies for digital communications

• Analyze results and highlight key findings while making suggestions for future testing

• Design, implement and analyze A/B and multivariate marketing tests

• Consistently seek out emerging digital channels and marketing tool enhancements and proactively look for ways utilize them in your campaigns

• Be responsible for communicating within the cross-functional team and on behalf of the team to stakeholders and executives

• Influence prioritization of new/enhanced digital features that will deliver best in class experiences for Capital One consumers

The ideal candidate: 

• Thrives on collaboration with partner teams and is comfortable operating in a large, matrixed organization

• Has experience working with colleagues at varying levels, including senior leadership

• Can operate in white space and contribute to the agenda  

• Is naturally curious, always seeking to know the why behind the why

• Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work

• Is a highly effective communicator and skilled relationship-builder who can influence internal decision makers with formal recommendations and informal networking

• Does not shy away from data but rather leans into it to inform marketing and creative strategy recommendations

• Continually pushes the boundaries and asks how we can continue to do things better, identifying areas of opportunity 

Basic Qualifications:

• Bachelor's degree or military experience

• At least 4 years of multi-channel marketing experience

• At least 2 years of digital marketing experience 

Preferred Qualifications:

• Experience in marketing for financial services or another highly regulated industry

• Experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity

• Effective at communicating with and presenting to executive management in a compelling manner 

• 5+ years of digital marketing experience

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
 

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

McLean, VA: $117,300 - $133,900 for Principal Associate, Marketing

 

New York, NY: $128,000 - $146,100 for Princip