Associate Director, Pre-Launch Operations (NY, 18107)

Business Overview 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Kinesso, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com

Position Summary

Kinesso has an exciting opportunity for a technically proficient and detail-focused Associate Director, Pre-Launch Operations (Lead Gen & API Integrations). You will be instrumental in the technical setup, rigorous testing, and continuous maintenance of our lead generation platform integrations and campaign operations.

Responsibilities

Campaign Implementation & Technical Setup:

• Ability to update and execute the IO (Insertion Order) information into the Lead Gen platform for each campaign, setting up proper day parting and caps.
• Build out the campaign API from provided documentation to ensure seamless data flow.
• Make sure campaign creative and Q&A parameters (fields and values) are properly input into the Lead Gen Platform for vendors to correctly connect to the data.
• Properly track assets and requirements for each campaign in development/launching.
• Build out campaigns within the Lead Gen Platform utilizing current assets.
• Implement proper pacing within the Lead Gen Platform to ensure effective campaign delivery.

Integration & Testing:

• Test the connection to the client CRM to ensure accurate lead data transfer.
• Conduct thorough testing with vendors to validate that the data matches client directives.
• Provide and conduct test responses relating to API connections to confirm proper integration.
• Confirm that mockups are approved by the client before testing with vendors.

Troubleshooting & Documentation:

• Troubleshoot any issues encountered with testing code and platform integrations.
• Source API documentation and maintain a clear understanding of platform functionalities.
• Source query/question/parameter/field information from Agency teams and the Client.

Communication & Collaboration:

• Ability to keep client and agency teams updated on the status of campaigns and any technical roadblocks.
• Speak to vendors regarding optimization strategies and change requests originating from agency/client teams.
• Engage in client meetings relating to campaign setup and technical aspects.
• Organize the delivery of feedback loops for pacing and optimization efforts.

Asset & Reporting Support:

• Generate mockups based on current requests for both active and potential campaigns.
• Ability to generate creative edits as requested based on mockups or during campaign builds.
• Implement campaign updates within Asana and SharePoint for internal tracking and communication.
• Generate customized decks for new business pitches and internal reporting needs.

Required Skills & Experience

• Proven ability to work with and understand API integrations and data transfer protocols.
• Experience with lead generation platforms and CRM systems.
• Strong technical aptitude and problem-solving skills, with the ability to troubleshoot technical issues independently.
• Excellent attention to detail and a commitment to accuracy.
• Strong organizational skills and the ability to manage multiple tasks simultaneously.
• Effective communication skills, both written and verbal, with the ability to explain technical concepts clearly.
• C# .NET Core – for backend API or integration-related tasks
• MySQL – for backend data management and lead storage
• Redis – for caching or real-time data optimization
• OpenSearch – for adva