Sr. Digital Analyst 442685

Job Description:
Support data strategy, analytics support, behavior analysis, and Omni channel measurement for assigned line of business. Manage large data sets, providing information-based decision logic and translating modeling/analytic output into understandable/actionable business knowledge, insight and applications. Demonstrate strong technical/problem solving skills. Support multiple projects collaboratively. Produce business strategic results dashboards, create ad hoc reports, and target audiences, for websites, mobile apps, social media, email, and on-line search initiatives.

Requirements

Top 3-5 Requirements:
• 5+ years of digital analytics or marketing analytics experience working with large, distributed teams. 
• 5+ years of experience conducting analyses of marketing data using modern analytics tools (dataiku, alteryx, python) and data lakes (AWS, Google, Azure).
• Proficient with data visualization software (PowerBi or Tableau) connected to an enterprise data lake
• Drives the digital analytics strategy for manipulation and transformation of data into actionable models/metrics through advanced analytics
• Establishing and managing the communication strategy that will enable transparency of metrics across the organization to key business partners
• Designs and develops a KPI framework that aligns to business goals and maximizes technology platforms to leverage key customer data
• Ability to distill key insights, actions, and/or recommendations from analyses conducted.
• Build strong relationships & communications with colleagues, as well as influencing customers on recommendations.

Preferred:
• Master’s Degree in Data Science, Business Analytics or similar field
• Experience working on digital data ingestion and curation for data lakes
• Familiarity with data visualization software such as PowerBI or Tableau
• Familiarity with analytics tools such as Alteryx or DataIKU
• Familiarity with web development technologies such as Java script tagging and HTML.
• Familiarity with report automation technologies such as Adobe Report Builder, and configuring data feeds to automatically update reports.
• Familiarity with Voice of Customer analytics tools such as Qualtrics
• 5+ years of experience utilizing the Adobe suite of web analytics products or Google Analytics