Lead Business Operations Analyst

Want to help us help others? We’re hiring! 

GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causes—for themselves and each other. Together, our community has raised more than $40 billion since 2010.

Join us! The GoFundMe team is searching for our next Lead Business Operations Analyst to bring data to the center of how we grow and scale our go-to-market strategy. This role is rooted in data analytics, with a sharp focus on enabling our go-to-market through insightful reporting, performance measurement, and strategic guidance. You’ll be the analytical engine behind the go-to-market, bringing a holistic view across our sales, marketing, and customer success motions — designing dashboards, conducting deep-dive analyses, and shaping decision-making through data. Your insights will influence strategy, improve processes, and drive growth. The ideal candidate is a technical problem-solver, experienced Salesforce and Snowflake data wrangler, and trusted partner to sales and cross-functional leaders. 

The Job

Analytics & Insights 

• Lead end-to-end go-to-market analytics—from scoping business questions to delivering insights that drive actions. 
• Design, build, and maintain dashboards and reports (primarily in Looker and Salesforce) that surface key sales metrics, such as pipeline health, conversion rates, quota attainment, and funnel performance. 
• Translate open-ended stakeholder needs into structured analytical projects that deliver measurable impact. 
• Conduct deep-dive analyses using Salesforce, Snowflake and product data to uncover growth opportunities and diagnose performance gaps. 
• Develop forecasting, territory planning, and segmentation models to support revenue planning and rep efficiency. 
• Partner with Data Science to build and refine lead scoring, churn risk, and upsell propensity models. 
• Partner with RevOps to ensure Salesforce data integrity and support scalable reporting across leads, opportunities, accounts, and revenue segments. 
• Serve as a strategic thought partner to sales leaders—supporting OKR planning, QBRs, WBRs, and strategic reviews.
• Influence leadership decisions by framing insights in a clear, concise, and actionable manner.
• Help shape a data-first operating cadence for the GTM team by defining and socializing KPIs, leading performance retrospectives, and identifying areas for improvement.Influence leadership decisions by framing insights in a clear, concise, and actionable manner. 

You 

• 6-10 years of experience in analytics, sales strategy, or business operations, with a clear bias toward data-heavy roles. 
• Deep proficiency in SQL and experience analyzing large, complex datasets across multiple sources (e.g., Salesforce, product usage, marketing funnel).
• Strong experience with Looker (LookML a plus) and other BI tools for building dashboards and visualizations.
• Expertise in working with Salesforce CRM—you know how to query, validate, and interpret sales data, and how to navigate Salesforce schema and custom fields.
• Business acumen and experience partnering with SaaS sales and marketing leaders to solve GTM challenges.
• Proven ability to independently manage projects from problem framing to delivery.
• Excellent communication and storytelling skills—you make complex data understandable for all audiences.
• A data-first thinker with a passion for shaping sales strategy through analytical rigor.
• Curious, proactive, and comfortable navigating ambiguity.
• A strong communicator who can align stakeholders around insights and drive change.
• Excited about GoFundMe’s mission and motivated to make a measurable impact on growth.

Why you’ll love it here

• Make an Impact: Be part of a mission-driven organization making a positive difference in millions of lives every year.
• Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere.
• Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together.
• Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits.
• Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being.
• Growth Opportunities: Participate in learning, development, a