Senior Regional Marketing Manager

Description

  

Description

The core function of the Regional Marketing Manager is to drive new patient acquisition for a group of Specialty Dental Brands (SDB) Orthodontic and Pediatric practices within our East Region. This position will report into and work closely with the Vice President of Marketing with a dotted line to Regional Operations leadership. This position will play a key role in developing local marketing strategy, creating streamlined marketing processes, and identifying levers for patient growth and retention. This team member will also provide guidance and assistance to others on our regional marketing team, sharing best practices, offering plan development supports, and assisting in creating measurable outcomes for our practices. Our ideal candidate will demonstrate our core values by being a compassionate, authentic, talented, and creative team-player

 

JOB TYPE:

• Full-Time
• Hybrid      
• Ability      to travel regionally and to home office in Nashville as needed.
• Based in      region supported with periodic travel to other markets 

Requirements

  

KEY RESPONSIBILITIES:

• Develop      relationships with Partner Doctors, office teams, and community contacts
• Lead      marketing plan development for assigned set of brands, placing special      emphasis on bespoke marketing initiatives designed to drive new patient      volume
• Assist      in the development of patient and doctor referral marketing strategies in      conjunction with SDB office leaders and SDB doctors
• Assist      with various digital marketing functions as needed, including Listings      Management
• Coordinate      local office level requests and triage to SDB’s digital and creative      marketing teams
• Ability      to locate and prioritize local event opportunities and coordination      efforts
• Assist      SDB partner offices with local sponsorship efforts including executing creative      needs, payment requirements, and sponsorship activation
• Develop      strategic content marketing calendars inclusive of organic social media,      email marketing, and patient communications campaigns
• Act as      liaison between digital team and partner practices when necessary
• Assist      offices with procurement of any local level printed materials, i.e.,      appointment cards, referral pads, flyers, in office stationery      requirements and promotional items
• Assist      VP in management of Regional Marketing team by sharing best practices,      identifying training opportunities, and reviewing marketing strategies and      tactics to ensure the development of high-quality plans. Develop regional      marketing playbooks and disseminate for local activation
• Assist      VP in vendor management. E.g., advertising agency, technology solutions,      and freelance/contract support
• Evaluate      and optimize strategic regional marketing efforts, pricing strategies, market      trends, and patient volume forecasts
• Assist      VP in developing practice budgets and return-on-ad-spend analyses

KPIs

• New      patient growth
• Social      media engagement
• Revenue      attribution (budget)
• Marketing      Qualified Leads
• Event      attendance
• Referral      traffic

ORGANIZATIONAL ALIGNMENT:

• Reports      to: Vice President, Marketing  

Requirements

REQUIRED MINIMUM QUALIFICATIONS:

• Bachelor’s      Degree preferred with degree or major coursework in community relations,      public relations, marketing, or a related field. Bilingual candidates are      encouraged to apply.
• 7-10 years of relevant work experience combined      with ambition, drive, and personality will be valued highly in this      position
• Hands-on      experience with social media, professional relationship building, and      event planning preferred. Experience in the dental field is not compulsory      for this position.
• Exceptional      organizational and critical thinking skills
• Exceptional      professional acumen
• Familiar      with basic printing terms and procurement
• Ability      to budget and prioritize.
• Ability      to plan and execute marketing strategies.
• Strong      prioritization, organization, and project management skills
• Ability      to travel up to 50% locally and 10% nationally