Pricing Director

Company Description

Informa is a leading academic publishing, business intelligence, knowledge, and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis Group publishes high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realize their individual potential.

Our purpose is to foster human progress through knowledge. We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values. Because that’s the only way to find the best obtainable version of the truth and, ultimately, foster human progress. If you agree, then we’d love to hear from you.

Job Description

The Pricing Director will be responsible for developing, implementing, and managing the pricing strategy for a diverse portfolio of print and digital products. Working across our Commercial, Marketing, Editorial, and Finance teams the objective of the post holder is to optimize pricing models for the business that maximize revenue and profitability while maintaining competitiveness and driving purchases from both B2B and B2C outlets.  

Educating stakeholders on pricing optimisation, the Pricing Director will embed into routine activity the importance of a dynamic pricing structure, working to change mindsets and capitalise on customer touchpoints for better pricing across T&F. By leveraging data analytics, market insights, and customer behaviour, the Pricing Director will ensure pricing strategies are dynamic, adaptive, and aligned with Taylor & Francis’s strategic objectives. 

Key Responsibilities and Accountability:  

Pricing Strategy Development: 

• Develop and execute comprehensive pricing strategies for new and existing products ensuring alignment with business goals and market trends. 

• Leverage analytics and data to read market conditions, competitor pricing, and customer demand to identify opportunities for price optimization. 

• Implement dynamic pricing models tailored to content, format, regional factors, and customer segments. 

• Driving the growth and success of the business through the optimisation of advanced pricing analytics, data science, and modelling, as well as a deep understanding of novel pricing and packaging methodologies. 

• Engage with the Editorial, Commercial, and Marketing teams to align pricing strategies with overall product positioning. 

• Establish discounting, promotional, and bundling strategies to optimize revenue growth and enhance value perception. 

• Lead the integration of pricing strategies into customer relationship management (CRM) systems, e-commerce platforms, and sales tools. 

• Ensure a robust strategy for discount management that any promotions are not counter to revenue generation or product perception of value.   

Financial Analysis & Modelling: 

• Utilize and plan for data gathering that enables in-depth pricing analysis using data-driven approaches to forecast sales volumes, revenues, and profitability. 

• Bring to life for stakeholders the modelling of pricing scenarios and evaluate the potential financial impact of different pricing approaches. Advice on the best route forward based on the modelling input. 

• Monitor product lifecycle stages, adjusting prices to maintain competitiveness and profitability. 

• Provide recommendations on bundling, subscription models, and discount strategies to drive revenue and engagement. 

Competitive & Market Analysis: 

• Perform global benchmarking to maintain competitive price positioning in key global markets. 

• Evolve pricing models for digital publishing trends and ensure the new product ranges contribute to revenue.  

• In the B2B space, ensure our pricing helps us to build long-term, commercially resilient, and profitable relationships with customers. 

• Support M&A due diligence through the eyes of pricing and what future pricing opportunities new business would bring T&F.