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Regular or Temporary:

Regular

Language Fluency:  English (Required)

Work Shift:

1st shift (United States of America)

Please review the following job description:

The Digital Marketing Strategist is responsible for driving revenue and engagement on the Truist.com website focusing on Consumer Deposits, Credit Card and Premier Banking. You will own the planning and coordination of offers and messages within the unauthenticated website experience. Working with line of business (LOB) marketing partners, you’ll understand seasonality and promotional calendars and provide recommendations for placement opportunities throughout the website. You’ll collaborate with research, content, design and technology teams on the creation of digital marketing assets. You’ll leverage data driven insights to create test & learn initiatives to improve performance and conversion. You’ll educate internal partners on campaign results and drive a culture of measurement based on KPIs that drive revenue and engagement.

Serve as the primary Marketing leader to the business and Executive Leadership team for LOB or Segment and work across Marketing to develop marketing plans and tactics that achieve business goals, enhance client experience, and acquire, grow and retain profitable client relationships. Collaborate with business partners to develop strategies while managing internal and external marketing partners to develop and execute marketing programs and ensure alignment of all strategies to the Truist Purpose and Brand.

ESSENTIAL DUTIES AND RESPONSIBILITIES
Following is a summary of the essential functions for this job.  Other duties may be performed, both major and minor, which are not mentioned below.  Specific activities may change from time to time.  
1.    Develop marketing strategies to support business objectives and utilizing all marketing channels including digital. 
2.    Focus on long-term business and operational planning and performance, team and talent management. Develop departmental plans, including business, financial, production and/or organizational priorities.
3.    Directly impact business results by determining the direction of large scale marketing projects, including budget and resource allocation.
4.    Monitor client needs, competitive market place and provide ongoing marketing support that ensures the competitiveness of offered products and services.
5.    Develop policies and plans and Identify and resolves technical, operational, risk management, business, and organizational challenges.
6.    Manage team of marketers directly aligned to a specific business or segment. This position may be an individual contributor with significant subject matter expertise and experience with responsibility for directly impacting business results. 
7.    Provide leadership to managers and/or professional-level contributors and/or large-scale programs.

QUALIFICATIONS
Required Qualifications:
The requirements listed below are representative of the knowledge, skill and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1.    Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training 
2.    Ten years of related experience or an equivalent combination of education and experience, managing teams
3.    Consumer/Commercial/Corporate/Wealth banking product and/or segment marketing experience
4.    Demonstrated contribution to marketing strategy development to solve complex and/or unique operational problems
5.    Sound and comprehensive understanding of business and organizational strategies and processe