Affiliate Marketing Manager- International

Job Summary: 

The Affiliate Marketing Manager - International role is a strategic position that will manage iHerb’s global affiliate and referral marketing programs, working cross-functionally with our international teams, product teams, marketing operations and strategic partnerships teams.

 

Job Expectations: 

• Manage iHerb’s global performance commission-based affiliate, content, and influencer programs to drive new and existing customer acquisition and growth.
• Lead new affiliate discovery and recruitment, dormant affiliate activation, and existing affiliate optimization efforts for the iHerb affiliate programs, specializing in key international markets. 
• Execute and implement the global affiliate partner recruitment and optimization strategy, as well as onboarding new platforms for global expansion.
• Implement the strategic account plan for designated international markets to drive ongoing growth of existing partnerships and increase international brand awareness.
• Build and maintain strong long term affiliate partnerships.
• Serve as a subject matter expert for affiliate marketing and act as a resource to our international marketing teams to deepen market penetration of our performance affiliate business.
• Forecast and track key metrics, prepare reports on program and publisher performance, and communicate the progress of monthly/quarterly initiatives to internal stakeholders. 
• Collaborate with product and IT teams on integration and new feature development across owned and licensed referral platforms. (Proprietary customer referral platform, as well as Partnerize, Impact, Awin, and CJ).
• Evaluate and propose strategic recommendations for paid media to grow the affiliate channel by international market, reporting on opportunity performance and learnings from each campaign. 
• Work closely with marketing operations and creative services teams to align with the existing promotional calendar, as well as development of channel-specific creative and promotions.
• Monitor the incrementalism of the affiliate channel for assigned markets, providing reporting to senior management, and adapting strategy to maximize impact of marketing investment.

Knowledge, Skills and Abilities:

   Required:

• Experience in growth-stage ecommerce company, affiliate marketing agency, or digital marketing agency highly preferred 
• Both a strong strategic thinker, with the ability to translate quantitative and qualitative data/insights into strong marketing strategies, and a highly organized “doer,” with a data-driven mentality and a bias towards action
• Customer-oriented and hyper-analytical, with a positive, entrepreneurial spirit.
• Proven track record managing and growing international affiliate programs in global networks (Partnerize, Awin, CJ, Impact)
• Strong understanding of the international affiliate landscape
• Exceptional analytical skills with the ability to interpret data and make data-driven strategic recommendations
• Excellent communication and negotiation skills with the ability to work cross-functionally and across different cultures
• Passion for driving international affiliate program expansion, business development, ecommerce growth and global online marketing, with bilingual abilities.

Preferred:

• We welcome candidates with professional-working proficiency or native proficiency in any major global language. Preferred languages include: Arabic, Chinese, Japanese, Korean, and Spanish, with opportunity for additional global language options available. 

 

Equipment Knowledge: 

• Deep knowledge and experience with top affiliate marketing platforms, including Partnerize, Impact, Commission Junction, and Awin.
• Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred
• Proficiency in Excel or Google Sheets, with experience analyzing data and creating detailed reports. Familiarity with data functions, pivot tables, and advanced formulas is preferred. 

 

Experience Requirements:

Generally requires a minimum of seven (7) + years of digital marketing, CRM, retention, and/or marketing operations experience, preferably in DTC ecommerce or digital agency environment. At least two (2) years of affiliate, performance partnerships and/or customer referral program experience in DTC ecommerce, with a focus on international markets.

 

Education Requirements: 

Bachelor’s Degree or equivalent experience preferred.

 

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