Senior Digital Experience Specialist (UX/UI Automation)

Job Family

Digital / Online Marketing

About Us 

 

At Transamerica, hard work, innovative thinking, and personal accountability are qualities we honor and reward. We understand the potential of leveraging the talents of a diverse workforce. We embrace an environment where employees enjoy a balance between their careers, families, communities, and personal interests.  

 

Ultimately, we appreciate the uniqueness of a company where talented professionals work collaboratively in a positive environment — one focused on helping people look forward and plan for the best life possible while providing tools and solutions that make it easier to get there. 

     

Who We Are 

  

We believe everyone deserves to live their best life. More than a century ago, we were among the first financial services companies in America to serve everyday people from all walks of life.  

Today, we’re part of an international holding company, with millions of customers and thousands of employees worldwide. Our insurance, retirement, and investment solutions help people make the most of what’s important to them. 

We’re empowered by a vast agent network covering North America, with diversity to match. Together with our nonprofit research institute and foundation, we tune in, step up, and are a force for good — for our customers and the communities where we live, work, and play. United in our purpose, we help people create the financial freedom to live life on their terms. 

What We Do 

 

Transamerica is organized into three distinct businesses. These include 1) World Financial Group, including Transamerica Financial Advisors, 2) Protection Solutions and Savings & Investments, comprised of life insurance, annuities, employee benefits, retirement plans, and Transamerica Investment Solutions, and 3) Financial Assets, which includes legacy blocks of long term care, universal life, and variable and fixed annuities. These are supported by Transamerica Corporate, which includes Finance, People and Places, General Counsel, Risk, Internal Audit, Strategy and Development, and Corporate Affairs, which covers Communications, Brand, and Government and Policy Affairs. 

 

Transamerica employs nearly 7,000 people. It’s part of Aegon, an integrated, diversified, international financial services group serving approximately 23.9 million customers worldwide.* For more information, visit transamerica.com.  

Job Description Summary

Create and maintain meaningful and relevant experiences across digital properties with a focus on one or more areas including UX design, UX research, UX production, and website management.

Job Description

Responsibilities:

We are seeking a results driven Marketing UX/UI to lead the design, optimization, and performance of our digital marketing experiences.  This role blends creative design with analytical rigor to ensure every digital touchpoint -from websites and landing pages to email templates and campaign assets- drives user engagement, conversion and satisfaction.

UX/UI Design Leadership

• Design and optimize user-centered experiences for marketing assets including websites, landing pages, campaign flows, and microsites
• Ensure consistency in visual design and brand standards across digital platforms
• Collaborate with content, development, and channel teams to bring designs to life in various martech platforms (e.g., Salesforce, Adobe, CMS systems)

Conversion Optimization

• Lead A/B and multivariate testing strategies for pages and campaigns to improve key performance metrics (CTR, CVR, time on site, etc.)
• User behavioral analytics tools such as heat maps, click tracking, and scroll depth tools (e.g., Hotjar, Crazy Egg, or Microsoft c