Marketing Director, Stock Plan and Executive Services

Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them.

Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.

As the Marketing Director, Stock Plan and Executive Services, you will be responsible for creating the Empower value proposition for this high-visibility product vertical. You’ll partner with other marketing teams in the development of value proposition, sales systems, and marketing materials for B2B audiences. You will also be responsible for creating participant-facing campaigns and education, aligned with the key activities related to stock plan and executive services. Critical audiences include benefit/compensation executive decisionmakers, consultants/advisors, as well as participant audiences who are eligible for equity/planning. The success measure of this role is tightly aligned to the achievement of sales goals and overall satisfaction; the role will partner with other marketing professionals and be supported by our internal creative agency.

What you will do:

• Identify key provider selection priorities for plan sponsors/benefits and compensation executive decision makers, advisors and consultants
• Partner closely with Product Development, Sales, and Service teams for opportunities to innovate and evolve the product offer
• Gather marketplace feedback and insights; respond efficiently to requests or ideas that can drive results
• Establish a market-leading narrative, value proposition, and messaging, including connection to thought leadership content, and integrate into workplace sales story
• Effectively partner with participant marketing team and personal wealth team to develop a campaign calendar that integrates with other workplace campaign touchpoints
• For stock plan services: develop plan participant campaign/education calendar(s), with messaging and CTA based on key milestones such as plan eligibility, enrollment, award vesting, etc.
• For executive services: create enrollment and education programs that reflect a concierge level of support, in partnership with personal wealth advisors
• Integrate personalized campaigns into Empower’s sophisticated multi-channel campaign engine
• Create compelling packaging programs with a focus on digital execution 
• Seek and interpret data analytics and develop case studies to validate results and support sales
• Develop sophisticated, cost-effective multi-media selling systems; train sales teams on their effective use
• Measure effectiveness across a variety of dimensions to continuously refine prospect and participant engagement
• Evaluate and manage return on marketing investment

What you will bring:

• 12+ years of product/marketing management, preferably in retirement services, executive benefits, or related financial services
• Understanding of competitive marketplace
• Familiarity with the latest marketing trends and technologies
• Strategic planning skills
• Excellent written and verbal communication skills
• Attention to visual and design elements

What will set you apart:

• Strong research and analytical skills
• Excellent project management skills
• Ability to operate effectively in a matrixed environment
• Innovative and creative mind

Please note: the preference for this role is for a hybrid associate based in either our Boston, MA or Greenwood Village, CO office. However, we will consider highly qualified candidates across the US.

***Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time, including CPT/OPT.***

What we offer you

We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the mean