Sr. Marketing Automation Specialist (Remote)

As a global leader in cybersecurity, CrowdStrike protects the people, processes and technologies that drive modern organizations. Since 2011, our mission hasn’t changed — we’re here to stop breaches, and we’ve redefined modern security with the world’s most advanced AI-native platform. Our customers span all industries, and they count on CrowdStrike to keep their businesses running, their communities safe and their lives moving forward. We’re also a mission-driven company. We cultivate a culture that gives every CrowdStriker both the flexibility and autonomy to own their careers. We’re always looking to add talented CrowdStrikers to the team who have limitless passion, a relentless focus on innovation and a fanatical commitment to our customers, our community and each other. Ready to join a mission that matters? The future of cybersecurity starts with you.

About the Role:
As a Sr. Marketing Automation Specialist, you will play a critical role in building and executing high-impact marketing campaigns and event programs across the AMER + META regions. This role requires a Marketo expert who can manage and optimize complex marketing programs, support audience segmentation, analyze campaign performance, enhance database hygiene and enable stakeholders. 

You will be responsible for executing Tier 1 promotional campaigns for major in-person and virtual events in the Americas. You will also work closely with Regional Marketing, Growth Marketing, Marketing Operations, Digital Campaigns and Analytics teams to drive scalable, data-driven marketing programs. The ideal candidate thrives in fast-paced, enterprise environments, enjoys solving operational challenges, and is passionate about marketing automation efficiency. This person is a team player and thrives in an environment that requires the highest levels of cross-functional collaboration.

What You’ll Do: 

• Build and execute high-performing email campaign and event programs in Marketo, ensuring seamless execution and accuracy.

• Lead promotional campaign execution for Tier 1 AMER in-person and virtual events, collaborating with Field Marketing and Growth Marketing teams to optimize audience engagement.

• Own audience segmentation and targeting strategies to improve personalization and engagement for the AMER database.

• Develop A/B testing frameworks to optimize campaign performance and maximize engagement.

• Analyze and report on campaign performance, leveraging insights to drive continuous improvement.

• Collaborate with cross-functional teams, including Marketing Ops, Growth Marketing and Field Marketing, to enhance campaign processes and execution.

• Drive process improvements, automating workflows and developing best practices to enhance efficiency.

• Monitor and maintain database hygiene, ensuring accurate data flows between Marketo and Salesforce (SFDC).

• Manage campaign execution across Workfront, Knak, Zuddl, Zoom, and PathFactory, ensuring seamless integration and operational efficiency.

• Create and maintain training documentation and best practice guides for campaign processes, tools, and workflows.

• Train internal teams and stakeholders on campaign execution tools and programs.

What You’ll Need:

• 5-7 years of experience in marketing operations, campaign execution, and marketing automation.

• Expert proficiency in Marketo (Marketo Certified Expert strongly preferred).

• Strong experience in Salesforce (SFDC), Workfront, Knak, Zuddl, Zoom, and PathFactory.

• Strong project management skills, with the ability to manage multiple priorities in a fast-paced, high-growth environment.

• Proven track record in campaign reporting, audience segmentation, and A/B testing.

• Experience collaborating across marketing teams to align initiatives with business objectives and drive cohesive execution.

• Serve as a QA expert, ensuring all marketing campaigns adhere to best practices, accurate audience targeting, and flawless execution across Marketo and integrated marketing tools.

Bonus Points:

• Marketo Certified Expert certification

• Experience in high growth B2B technology companies

• HTML/CSS experience

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