Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Senior Manager, Segment Marketing (CRM)

Do you love travel and connecting with customers through engaging communications? Expedia Group is looking for a passionate and driven CRM professional to join our Traveler Engagement and Loyalty (TEaL) organization.

The Traveler Engagement and Loyalty (TEaL) team builds relationships with travelers, driving engagement and loyalty by providing value through the ownership of the loyalty program, targeted CRM, and our co-branded credit card program.

We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise. 

The Senior Manager, Segment Marketing (CRM) will be responsible for delivering key traveler communications (email, push notifications, in-product placements, and landing pages) and driving channel growth for the Expedia Group Brands. They are also responsible for playing a cross-TEaL role in developing and executing Brand specific versions and actions.

In this role, you will:

• Be responsible for setting the approach, ongoing planning and delivery of campaigns across Expedia Group Brands to drive key business objectives within CRM channels (email, push, in-product placements and landing experiences)

• Partner closely with Brand teams to determine the needs from TEaL to support emerging and planned strategies and activities in service of unique brand positioning. 

• Leverage research, data and a robust test plan and insights to identify opportunities and develop strategies to enhance revenue impact and improve customer experience

• Manage a team to drive execution of communications. Promoting team collaboration and productivity, as well as individual growth and development

• Work closely with relevant teams to ensure successful delivery - such as CRM production and operations, capabilities, analytics and creative and brand marketing teams

• Ensure stakeholder alignment, technical & creative briefing aligns to plans. Sign-off on test and channel-specific designs, as well as final creative before send

• Be accountable for core KPIs, test & learn roadmap to optimize performance and communication of performance with senior leadership

• Influence on our technical roadmap capability to enhance our campaigns

• Bring the perspective of the art of the possible and the realities of the practical to senior level working groups. Aggregate and prioritize actions and integrate with work planning across TEaL. The core work to support Brands will be creating versions and approaches for campaigns working closely with other TEaL groups to both tap expertise and align on actions

Experience & qualifications:

• Bachelor’s or Master’s degree in marketing, Business, Economics or any other related fields; or equivalent related professional experience

• At least 6 years’ experience in a CRM role, preferably in the e-commerce and/or online marketing space

• Ability to drive planning and decision making to deliver on key objectives, in a data and insights-driven way

• Ability to influence across teams and partners

• The ability to demonstrate leadership skills, and a passion for team development, performance and results directly

• Strong analytical skills, with exposure to multivariate testing techniques

• Ability to collaborate with creative and marketing partners to develop innovative marketing campaigns

• Highly attentive to detail in dealing with complex projects and time-sensitive initiatives

• Proficient in the use of MS Office (Experience with Jira, Tableau, Salesforce Marketi