Brand Marketing Senior Lead

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.

Welcome to a rare moment in a brand’s life. The foundation is strong. The ambition is big. And the next chapter hasn’t been written yet. That’s where you come in.

We’re looking for someone who wants to help write that next chapter—shaping how the world experiences Klaviyo as we grow from early momentum into something truly iconic.

A bit about you:

Dream big? Check.

Consume culture voraciously? Yup.

Not afraid to challenge conventions to create work that actually matters? Absolutely.

As Senior Lead, Brand Marketing, you’ll have real ownership to shape our brand—building on what’s working while bringing fresh ideas that break through the noise. As a hands-on leader, you’ll partner with Klaviyos around the world to deliver brand campaigns across traditional channels, while expanding our presence through influencer programs, partnerships, experiential, and other awareness-driving ideas.

You’ll help drive our global brand strategy as we scale toward household-name status, working at the intersection of brand strategy, creative excellence, and data-informed marketing. This role is for an ambitious builder eager to make a measurable impact—and have a lot of fun doing it.

Sound like your next chapter? Take the reins of a brand with strong bones and help evolve it into something truly remarkable on the global stage.

 

How you'll make a difference:

• Develop and oversee a holistic brand marketing strategy – from positioning to idea development to KPIs - that drives awareness. 
• Evolve and refine our brand strategy and positioning platform, as needed, to ensure it is evocative and differentiated.
• Lead integrated global brand campaigns across channels
• Lead brand amplification strategies for tentpole launch moments, working closely with cross-functional teams.
• Develop and execute brand marketing initiatives across influencer, experiential, partnerships/sponsorships and other brand-building levers that extend reach.
• Manage relationships with agency partners to ensure strong collaboration.
• Partner cross-functionally with Creative, Product Marketing, Customer Marketing, Social Media, PR and International teams to ensure alignment across business objectives and collaboration of effort
• Working with our agency partners, own brand measurement and campaign reporting to leadership, leveraging insights to iterate and learn. 
• Bring strategic rigor to brand planning by setting priorities, sequencing initiatives and owning the brand calendar.

 

Who you are:

• 10+ years of experience in brand marketing with some within technology, B2B and/or B2B2C brands
• Proven track record building and scaling brands within high-growth companies
• A creative thinker who is also comfortable in the data. Strong creative judgment and the ability to give clear, actionable feedback.
• Ambitious self-starter who lives and breathes brand strategy and is not afraid to bring a strong, clear POV forward
• Experience executing multi-channel brand campaigns that have driven measurable awareness and business results
• Hands-on executor who thrives in both strategic planning and tactical implementation
• Excellent verbal and written communication skills with ability to inspire confidence  
• Understanding of and experience with measuring brand health and campaigns
• A curious consumer of cultural and marketing content who can bring that curiosity into the work
• Excellent verbal and written communication skills, with a strong storytelling point of view.
• Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities
• Passion for commerce, retail, and/or B2C businesses is a plus.

Massachusetts Applicants:
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position ac