Sr. Marketing Manager, Growth Marketing

Job Type Full-time Description

ABOUT VERATO:

Verato, the identity experts for HEALTHCARE, is a high growth healthcare technology company that enables better care everywhere by providing the single source of truth for identity to organizations across the care continuum. Over 70 of the most respected brands in healthcare rely on Verato’s next generation cloud identity resolution platform for a complete and trusted 360-degree view of their patients, provider networks, and customers in their communities. With significant market momentum building towards digital health transformation, Verato is experiencing hyper customer and revenue growth, doubling in last 15 months alone and growing over 50% annually over the last 3 years. More importantly, Verato celebrates 99% customer retention, exemplifying the fact that customer obsession is at the center of our growth story. 

Core to Verato’s strategy for continued growth is our drive to build a strong people-first culture that attracts, develops and retains the best skills and talent in the world. Verato operates on the simple notion that a company must first and foremost take care of its employees. In turn, these employees will take care of the company’s customers, and these customers will take care of the company’s shareholders. Verato believes in empowering teams with the best tools and development available. Staff receive opportunities to expand their knowledge in areas of technology (e.g. big data, distributed/cloud computing, complex algorithms), healthcare and organizational development. As Verato continues a trajectory of high-growth and high impact, each member of the team gets an influential front-row seat as we execute our business strategy. Together, we can make a profound and positive change in healthcare as we know it today. 

VERATO VALUES:

We are focused on continually raising the bar on excellence across the organization, from marketing to engineering to customer service. Our guiding principles are to Make a Difference, to be Trustworthy and to be Customer Obsessed.

Verato employees have a precise focus on proactively protecting the privacy and security of all systems while always ensuring they are following documented policies and procedures.

ABOUT THE POSITION:

We are seeking for a Sr. Marketing Manager focused on the Growth Marketing initiatives at Verato.  This Account-Based Marketing (ABM) Leader will lead our 1:few marketing initiatives. This role is crucial for developing and executing highly personalized campaigns that engage and convert key accounts. You'll work closely with sales and the broader marketing team to identify target accounts and create tailored experiences that drive pipeline and revenue. This position reports to the Senior Director of Demand Generation.

ESSENTIAL DUTIES and RESPONSIBILITIES:

• Campaign Strategy & Execution: Design and execute multi-channel ABM campaigns targeting a select group of high-value accounts. This includes email, social media, direct mail, digital advertising, and personalized content.
• Account Research & Insights: In partnership with sales and product marketing, conduct in-depth research on target accounts to understand their business challenges, key stakeholders, and pain points. Use these insights to craft hyper-relevant messaging and offers.
• Content & Asset Development: Collaborate with content and product marketing teams to create custom content and assets, such as case studies, webinars, and personalized landing pages, that speak directly to the needs of target accounts.
• Event & Activation Management: Plan and manage tradeshows and events activations (e.g., executive dinners, workshops, and virtual roundtables) designed to engage key decision-makers within target accounts.
• Performance Analysis: Track and report on key ABM metrics, including account engagement, pipeline generated, and revenue influenced. Use data to optimize campaigns and inform future strategy.
• Sales Collaboration: Partner directly with the sales and SDR team to ensure tight alignment on account targeting, messaging, and follow-up activities.

Requirements

EDUCATION: 

• Required: Bachelor's degree in a related field

REQUIRED EXPERIENCE:

• Proven experience in a B2B marketing role, with a strong focus on ABM, events, and customer marketing.
• At least 8 years of experience in a high growth marketing team 
• Excellent project managem