EverPro - Director of Marketing (Remote, US)

Director / Sr Director of Marketing, Invoicing Solutions – EverCommerce, (Remote, US/CAN) 

EverCommerce (Nasdaq: EVCM) is a leading service commerce platform, providing vertically tailored, integrated SaaS solutions that help more than 690,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Its modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. With its EverPro, EverHealth, and EverWell brands specializing in Home, Health, and Wellness service industries, EverCommerce provides end-to-end business management software, embedded payment acceptance, marketing technology, and customer experience applications. Learn more at EverCommerce.com. 

We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here: https://www.evercommerce.com/about-us/careers/ 

We are looking for an experienced Director / Sr Director of Marketing to help drive incremental value for our marketing team in the Invoicing Solutions industry. In this role, you’ll provide the strategic vision and direction to build the go-to-market and marketing strategies for our largest product led growth solution.  

 Responsibilities:  

• Develop and implement cohesive go-to-market strategies that drive growth for our largest solution, Invoice Simple, in a product led growth environment. 

• Be accountable for customer acquisition, conversion rates, and revenue growth, not just top-of-funnel volume 

• Identify and remove friction across the user journey to improve LTV and payback 

• Define and execute the marketing PLG roadmap in partnership with Product and Data 

• Drive marketing onboarding optimization, in-product conversion, pricing & packaging inputs, and lifecycle engagement 

• Translate user behavior and product signals into growth opportunities 

• Build and scale a rigorous experimentation culture (A/B testing, geo-testing, incrementality) 

• Prioritize and execute high-impact tests across acquisition channels, onboarding, and in-product experiences 

• Serve as team lead, directly supervising a team of talented, high-functioning managers and specialists across product marketing, acquisition, retention, lifecycle and partner management. 

• Lead a team dedicated to improving the customer experience from acquisition to retention 

• Develop and lead lifecycle marketing strategy, including acquisition, engagement, and retention campaigns 

• Partner with central services marketing teams to bring multi-faceted strategies and campaigns to life, leading with an integrating marketing approach. 

• Coordinate heavily with market leaders, growth an