Product Marketing Coordinator

Company Description

We help the world see new possibilities and inspire change for better tomorrows. Our analytic solutions bridge content, data, and analytics to help business, people, and society become stronger, more resilient, and sustainable.

Job Description

We are seeking a skilled Product Marketing Coordinator to lead the creation and distribution of key marketing materials, including sell/product sheets, white papers, and other content. This role is responsible for conducting competitive research, staying updated on industry trends, and collaborating closely with sales and product teams to develop compelling messaging. The ideal candidate will translate insights into impactful content that drives engagement throughout the customer journey, while ensuring all materials are consistent with product positioning.

Additionally, the role will include telling product stories across various platforms, managing product information updates, and identifying opportunities for content enhancement. This position requires a strong understanding of solutions, industries, and market trends, and the ability to communicate this knowledge both internally and externally.

About the Day to Day Responsibilities of the Role

• Conduct competitive research and keep the sales, marketing, and product teams up to date on market and industry developments. Enable Commercial Team through role plays and certification.
• Collaborate with various go to market (GTM) teams within sales and marketing to develop and execute integrated programs and customer messaging.
• Develop deep insights into buyer needs and translate them into highly compelling messaging and positioning.
• Develop engaging solutions tools and content that increases buyer engagement across various stages of the consideration journey
• Tell product stories across multiple platforms with video, written content, presentations, and events.
• Serve as an internal subject matter expert on solutions / industries and stay abreast of industry trends and communicate relevant product news internally. Enable Commercial Team through content and training.
• Continuously update and maintain product information on company intranet site to reflect the latest releases and enhancements.
• Collaborate with the marketing team to identify areas for improvement in product/solution content. Propose changes or new content initiatives based on identified gaps and market trends.
• Ensure content across channels, such as blogs, websites, demand generation campaigns, and events is aligned with the brand and product and vertical market messaging.
• Assist sourcing guests for Verisk Marketing Solutions podcast, The Marketing Rapport

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Qualifications

About You and How You Can Excel in this Role

• BA/BS degree, preferably in marketing, communications, or equivalent working experience
• 2-3 years of B2B product marketing experience in B2B organization
• Experience with qualitative and quantitative research methods with highly developed skills in translating customer insights into compelling messages
• Proactive self-starter, capable of independently leading multiple projects in a fast-paced environment
• Passion for storytelling, strong content creation and presentation skills with ability to educate and inspire GTM teams
• Excellent command of written and oral communication as demonstrated by strong interpersonal and analytical skills
• Strong time management and multitasking skills

Additional Information

For over 50 years, Verisk has been the leading data analytics and technology partner to the global insurance industry by delivering value to our clients through expertise and scale. We empower communities and businesses to make better decisions on risk, faster.

At Verisk, you'll have the chance to use your voice and build a rewarding career that's as unique as you are, with work flexibility and the support, coaching, and training you need to succeed. 

For the eighth consecutive year, Verisk is proudly recognized as a Great Place to Work® for outstanding workplace culture in the US, fourth consecutive year in the UK, Spain, and India, and second consecutive year in Poland.  We value learning, caring and results and make inclusivity and diversity a top priority.  In addition to our Great Place to Work® Certification, we’ve been recognized by The Wall Street Journal as one of the Best-Managed Companies and by Forbes as a World’s Best Employer and Best Employer for Women, testaments to the value we place on workplace culture.

We’re 7,000 people strong.  We relentlessly and ethically pursue innovation. And we are looking for people like you to help us translate big data into big ideas. Join us and create an exceptional experience for yourself an