HCP Omni Channel Marketing Manager

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

Working at Abbott 

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to: 

• Career development with an international company where you can grow the career you dream of. 

• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO 

• An excellent retirement savings plan with high employer contribution 

• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree. 

• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.  

• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.  

 

The Opportunity  

This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology. 

 

As the HCP Omnichannel Marketing Manager you will be accountable for ensuring that engagements initiated by commercial teams are channel agnostic and customer centric. You will be engaging across commercial and cross functional teams in maintaining, augmenting and evolving customer engagement journeys, channel level assets and data that fuels insights.

What You’ll Work On 

• Leads HCP omni capability design & execution guiding digital / omnichannel delivery for media, planning, CRM, RTEs and content
• Partners with and across functions to develop HCP omnichannel vision, strategy and pull-through, manage deployment of omni capabilities consistent with brand strategy
• Create, maintain and augment HCP segment specific journeys orchestrated to engage with right message at the right time through right channel.
• Identify engagement patterns and deduce insights to create a proactive action plan for marketing collateral development
• Defines the data strategy for omnichannel and designs omni measurement plans and learning experiments
• Provide analytic insights to Strategy, Operational, Leadership metrics that feed into Omni Dashboard development
• Collaborate with sales and training teams to plan and support in training and reinforcement of content and enhancements
• Accountable for identifying champions to manage change across different teams to embrace new way of working.
• Work closely with platforms and enablement team to enhance journeys, expand on data inputs to further refine next best suggestions orchestrated across channels.

Required Qualifications 

Bachelor’s degree with at least 4-6 years of related marketing experience, or MBA wi