Key Account Representative

Graco manufactures and markets premium equipment to move, measure, control, dispense and spray a wide variety of fluid and powder materials. What does that mean? Well, we pump peanut butter into your jar, and the oil in your car. We glue the soles of your shoes, the glass in your windows and the screen on your phone. We spray the finish on your vehicle, coatings on your pills, the paint on your house and texture on your walls. Graco is part of your daily life.

The Key Account Representative will support profitable growth within key global accounts by identifying opportunities for upselling, cross-selling, and expanding product usage. This role involves executing quarterly and annual account strategies to help increase market share and strengthen client relationships. Success in this role requires effective collaboration with teams in product management, marketing, distribution, IT, and finance to ensure seamless support for customer accounts and address any issues as they arise. The ideal candidate is customer-focused, proactive, and solutions-driven, bringing a solid understanding of strategic planning and strong business acumen. They work well with others, effectively manage key accounts, and consistently add value to improve client satisfaction and drive steady growth. 

What You Will Do at Graco  

Client Relationship Management  

• Develop and maintain strong trust-based relationships with key clients at all organizational levels to ensure customer satisfaction and loyalty.  

• Formulate strategic account plans tailored to each client, setting goals to maximize revenue, identify growth opportunities, and anticipate client needs.  

• Actively engage with clients to understand their business objectives, aligning our solutions to support their goals.  

• Facilitate regular check-ins and reviews with clients to discuss progress, address concerns, and explore potential areas for collaboration.  

Sales & Revenue Growth  

• Proactively drive revenue growth within key accounts by identifying upsell and cross-sell opportunities, expanding product usage, and proposing new solutions.  

• Stay informed on industry trends, market conditions, and competitors to provide value-added insights and recommendations to clients. 

• Develop customized proposals and value-added service options that align with client needs and demonstrate clear ROI.  

• Monitor and analyze sales data and account performance to identify potential growth areas and adjust strategies to meet targets.  

Operational & Cross-Functional Collaboration  

• Collaborate closely with internal teams such as sales, marketing, product development, and customer service to fulfill client requirements and deliver positive customer experience.  

• Coordinate with product management to customize offerings or suggest product enhancements that better align with client needs.  

• Act as the point of escalation for any issues, addressing concerns efficiently and working with relevant teams to resolve problems quickly.  

Performance Tracking & Reporting  

• Track account metrics, prepare sales forecasts, and present regular reports to leadership on the status and growth potential of key accounts.  

• Use data analytics to assess account performance, monitor KPIs, and refine strategies based on key metrics.  

• Provide clients with regular performance reports, detailing account status, recent activity, and areas of focus.  

• Maintain accurate and up-to-date records in CRM systems to support tr