Area Director of Sales & Marketing

Hotel: 

North Charleston Embassy Suites

5055 International Blvd

N Charleston, SC 29418

Area Director of Sales & Marketing

Full time

Atrium SPIRIT – where teamwork, passion and appreciation ignite service excellence

Profile: 
Telecommute:    Limited
Bonus Eligible:    Yes
Direct Reports:    Yes - Multiple
Reports To:    Area General Manager    
Equipment:    Cell Phone allowance
            
Purpose: 

The primary purpose of the Area Director, Sales & Marketing (ADOSM) position is to provide full cycle sales leadership from top line revenue generation for home hotel and assigned portfolio.

The ADOSM serves as the property level DOSM, as well as above property oversight of a portfolio of hotels, providing direction, guidance, support, mentorship, leadership, and training to the DOSMs and Sales Teams of the assigned hotel(s). 

Work Performed:

The Area Director, Sales & Marketing will be tasked with the following duties, responsibilities, and assignments for the home hotel:

• Talent Acquisition and Development: Oversee the recruitment, interviewing, and onboarding process for Sales Associates. Provide comprehensive training and development to enhance team capabilities.
• Vigorous Pursuit of Business Opportunities: Drive the sales team's active and determined pursuit of all suitable business opportunities, encompassing both on-site and remote (Enterprise Sales Organization) members. This includes prompt lead response, proactive customer outreach, and fostering strong relationships. As the Director of Sales & Marketing, take direct accountability for meeting and exceeding the team's productivity Goals.
• Leadership in Proactive Business Acquisition Initiatives: Oversee the hotel's strategic solicitation activities, focusing on the Monday Morning Routine, dedicated to seeking new business opportunities. Organize and prioritize Monday mornings to effectively collect and distribute leads to the sales team, utilizing a range of prospecting tools to enhance weekly business development efforts, dubbed "Maximize the Hunt." Assign new business development to the on-property team and delegate repeat business solicitation opportunities to the Enterprise Sales Team (ESO). As the Director of Sales & Marketing, hold responsibility for the outcomes of these solicitation efforts.
• Client Engagement and Negotiations: Facilitate client site visits, handle on-site negotiations and meetings, and coordinate pre-and post-conference activities, ensuring client satisfaction and business success.
• Revenue Strategy Leadership: Collaborate with the General Manager and Director of Revenue Management to develop and implement pricing, inventory, and marketing strategies, contributing to revenue optimization.
• Sales and Marketing Integration: A crucial link between the property and the Enterprise Sales Organization, oversee the strategy communication, hotel updates, and the authorization of sales contracts.
• Comprehensive Oversight of Hotel Marketing: Assume full accountability for the hotel's marketing activities, guaranteeing that all content is up-to-date, precise, and effectively portrays the hotel's image and offerings. This encompasses managing a broad spectrum of marketing channels, including both print and digital mediums, crafting appealing catering menus, engaging audiences through social media posts, monitoring and responding to online reviews, and ensuring that all content — text, images, and videos — on both brand-owned and third-party websites accurately reflects the hotel's brand and standards.
• Community Involvement: Actively participate in local community activities, including memberships in organizations and involvement in charitable and business events, to enhance the hotel’s presence and reputation.
• Team Management and HR Responsibilities: Supervise Sales and Events associates at the property level. Ensure understanding of employment practices, handle employment decisions, support performance management, and uphold the company's Core Values.
• Financial Leadership in Sales: Lead the sales team in forecasting Group and Catering Revenue. Participate in the annual budget process, financial reviews, and update Strategic Selling Guidelines as required.
• Meeting Participation and Leadership: Engage in mandatory company meetings such as daily Operations, Business Review, Revenue Strategy, and other key meetings. Lead proactive sales initiatives and events.
• Hosting or participating in proactive sales initiatives and events.