Segment Manager, Corporates and Startups

At PitchBook, we are always looking forward. We continue to innovate, evolve and invest in ourselves to bring out the best in everyone. We’re deeply collaborative and thrive on the excitement, energy and fun that reverberates throughout the company. 

Our extensive mentorship, education and training programs help us create a culture of curiosity that pushes us to always find new solutions and better ways of doing things. The combination of a rapidly evolving industry and our high ambitions means there’s going to be some ambiguity along the way, but we excel when we challenge ourselves. We’re willing to take risks, fail fast and do it all over again in the pursuit of excellence.

If you have a good attitude and are willing to roll up your sleeves to get things done, PitchBook is the place for you. 

About the Role:

The Marketing team at PitchBook is critical to fueling the company’s growth by utilizing a variety of strategies to support our sales and customer success departments grow and retain our client base. The Marketing team is responsible for all demand generation efforts by executing engaging campaigns, effective product marketing strategies and attending client and trade-show events. The Marketing team is also responsible for promoting the PitchBook brand and managing internal communications.

The Segment Manager, Corporates and Startups is instrumental in driving new business and customer demand through hyper-targeted growth, expansion and retention strategies and campaigns by customer segments across all product offerings. Segment Managers are responsible for the full-funnel strategy and execution of marketing programs that capture and nurture leads across multiple channels. This position requires a savvy marketer who wants to continually test, learn, lean on the data and collaborate across functions to find new and innovative ways of reaching target audiences, building pipeline and expanding revenue. The ideal candidate is a SaaS and demand generation expert who is highly analytical and can operate at both the strategic and tactical level. 

Primary Job Responsibilities:

• Develop and implement demand generation strategies and campaigns for your designated customer segments, working with cross-functional partners to ensure the right mix of activity and messages to achieve lead targets
• Manage demand generation engine to fuel pipeline growth for specific customer segments for new business, expansion and retention across all product offerings
• Become the marketing expert for your designated customer segments and serve as the key marketing point of contact and voice of customer for the segment, working in close partnership with teams across marketing and the broader organization to influence campaigns and programs
• Ensure consistent inbound and outbound touchpoints across customer lifecycles, focusing on highest revenue opportunity
• Work closely with sales and customer success leaders on shared pipeline goals and refine GTM strategy as needed to achieve revenue targets via leads and opportunity conversions
• Utilize data-driven decision making to drive growth through demand marketing initiatives, including qualifying and accelerating leads, optimizing the demand generation funnel and refining accountability, attribution and reporting
• Continually dive into analytics and report out performance (such as leads, conversions and revenue) and forecasts to leadership on regular basis
• Use defined product/solution-based messaging framework and corresponding buyer challenges to segment target audiences and guide in-market program strategy, ensuring the most relevant and optimal path to conversion
• Build and maintain close partnerships with the broader Marketing organization (web, digital, marketing ops, program management and content strategy) to best leverage available channel mix and partner on decisions to achieve target KPIs
• Discover new opportunities for your customer segments through market research, test and learn of past campaigns, promotion of new product and service features
• Monitor industry trends and stay up to date on new technology and techniques, especially those specific to your customer segments
• Support the vision and values of the company through role modeling and encouraging desired behaviors
• Participate in various company initiatives and projects as requested

Skills and Qualifications:

• Bachelor’s degree or equivalent work experience
• 6+ years of B2B marketing experience, SaaS preferred, in demand generation and campaigns
• Proven track record of implementing ROI-positive, growth-oriented demand generation programs
• Top-notch analytical skills with a proven ability to work through data and multiple attribution models