Marketing Manager U.S. Client Marketing Merchant & Cobrand team

Company Description

Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.

When you join Visa, you join a culture of purpose and belonging – where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world – helping unlock financial access to enable the future of money movement.

Join Visa: A Network Working for Everyone.

Job Description

The U.S. Client Marketing team, part of the overall North America Marketing organization, is transforming how we partner with clients to drive engagement, through a proactive and results driven marketing approach. This is an exciting time to join Visa's U.S. Client Marketing team, as we strengthen our focus on deepening relationships with new and established Fintech, Merchant and Co-Brand Clients.

As part of the U.S. Client Marketing team, the Marketing Manager will be responsible for leading the implementation of marketing programs on behalf of Visa’s clients to achieve Visa and the client’s business objectives. As well, supporting all business development efforts in selling in marketing engagements that drives Visa purchase volume, Value Added Services revenue and deepen client’s brand and customer engagement. Marketing engagements may include customer research & insights, product launch campaigns, lifecycle marketing strategy, creative development, channel delivery (email, paid social, paid display, search, OOH), influencer marketing and events marketing via Visa sponsorships.

Essential Functions

• Work cross-functionally to support the sell in and implementation of marketing programs that leverage Visa resources and expertise; key stakeholders include Account Sales Team, Consulting & Analytics, Product Marketing, Research and Insights, Brand, Product, Communications, Digital Media and Legal

• Lead implementation of marketing programs on behalf of Visa’s clients, including the day-to-day prioritization of work across multiple projects, deliverables and stakeholders; this includes developing and managing project plans, agency briefings, third-party party vendor relationships, creative development, client/legal review process, project timelines and budget tracking 

• Manage internal Visa processes to support the implementation of marketing projects including business development pipeline tracking, project pricing reviews/approvals, agency/client SOWs, vendor invoicing and project revenue recognition

• Support business development team responsible for selling B2B2C, B2B and B2C marketing programs and participate in ideation of marketing programs which may include marketing research & insights, marketing strategy, creative development, channel delivery and Visa sponsorships

• Responsible for building partnership relationships with the cross-functional team, including Sales, Product, Marketing and agencies, to deliver best-in-class marketing plans that drive business goals for both Visa and its clients. 

• Ability to thrive in a fast-moving, highly matrixed environment and be results-oriented, flexible, and possess a “can do”, positive attitude.  

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

Qualifications

Basic Qualifications:
• 5 or more years of relevant work experience with a Bachelors Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD
• General knowledge and basic understanding of marketing principles and campaign management
• Experience working in, with and/or managing creative agencies
• Experience successfully prioritizing and managing multiple projects/deliverables
• Capable of working cross-functionally to ensure project deadlines and budgets are met
• Ability to self-manage and support multiple projects, as needed
• Employs sound judgment and rationale when problem solving and making decisions
• Communicates effectively with internal and external stakeholders
• Strong written and oral communica