Director Technical Marketing Engineer, FlashArray

BE PART OF BUILDING THE FUTURE.

What do NASA and emerging space companies have in common with COVID vaccine R&D teams or with Roblox and the Metaverse? 

The answer is data, -- all fast moving, fast growing industries rely on data for a competitive edge in their industries. And the most advanced companies are realizing the full data advantage by partnering with Pure Storage. Pure’s vision is to redefine the storage experience and empower innovators by simplifying how people consume and interact with data. With 9,000 customers including 50% of the Fortune 500, we’ve only scratched the surface of our ambitions. 

Pure is blazing trails and setting records:

• For eight straight years, Gartner has named Pure a leader in the Magic Quadrant 
• Our customer-first culture and unwavering commitment to innovation have earned us a certified Net Promoter Score in the top 1% of B2B companies globally
• Industry analysts and press applaud Pure’s leadership across these dimensions
• And, our 4,000+ employees are emboldened to make Pure a faster, stronger, smarter company as we go

If you, like us, say “bring it on” to exciting challenges that change the world, we have endless opportunities where you can make your mark.

SHOULD YOU ACCEPT THIS CHALLENGE...

The Director of Technical Marketing is a leader responsible for building Pure Storage’s technical customer community. This role will identify, implement and execute the strategy for creating a robust community of technology experts who share their knowledge. This includes working closely with other Business Units, Marketing, Product Management, Product Development, Sales and Support teams as well as external partners to build core messaging, content, and programs.  

This is a highly visible, strategic role that will work across the entire Pure organization to engage a community of highly satisfied customers (as indicated by a market-leading NPS score of 80+), and help that knowledge and passion show itself publicly in community groups and online forums. The successful candidate will be a highly effective communicator and collaborator with a demonstrated history of working successfully across all levels of an organization. This role is global, and will collaborate with teams across all major geographies. 

As a business leader in the Business Unit, you will measure your success based on the  overall health of the customer ecosystem as measured in breadth and depth of engagement. The successful leader will identify customers who are on the “bleeding edge” and want to champion Pure’s technology in the marketplace of their peers–and then will operationally scale by creating the stage that will magnify their influence. The ultimate goal is to create a self-sustaining ecosystem of technology experts who can independently vouch for Pure storage and data management technologies. 

Operational tactics may include recognizing key customers with awards, fostering online support forums, sponsoring birds-of-a-feather meet-ups, engaging with Pure’s customer advisory board, building relationships with key sales, sales engineering, and support leaders, and working with key partners.

Key responsibilities for this role include:

• Act as quarterback across BU, Marketing, Support, Channel partners, and other Business Units to drive programmatic offerings and strategies to build the Pure customer community and ecosystem.
• Act as a primary spokesperson for Pure Storage and our portfolio, internally and externally, working with our Marketing and AR/PR teams to deliver a compelling narrative on our positioning and offerings.
• Partner with global teams to build programs across North America, EMEA, and Asia-Pacific. Work through global support and channel partners to influence customers.
• Align with the Marketing, Product Management and Engineering teams to drive strategy around how to position new products and technologies in this forum. .
• Build supporting awareness with our champions, and a thriving customer ecosystem together with Marketing.
• Together with your direct and extended teams, develop compelling content assets to enable customers to easily understand the value proposition including business value, offering capabilities, and differentiation.
• Partner to build and execute the engine that touches and nurtures the Pure customer base, including customer websites, community groups and events, and automated nurture systems and databases.

WHAT YOU’LL NEED TO BRING TO THIS ROLE...

• 10+ years Product Management, Technical Marketing, and