Industry/Product Marketing Lead

About Kinaxis 

Elevate your career journey by embracing a new challenge with Kinaxis. We are experts in tech, but it’s really our people who give us passion to always seek ways to do things better. As such, we’re serious about your career growth and professional development, because People matter at Kinaxis.    

 

In 1984, we started out as a team of three engineers based in Ottawa, Canada. Today, we have grown to become a global organization with over 2000 employees around the world, and support 40,000+ users in over 100 countries. As a global leader in end-to-end supply chain management, we enable supply chain excellence for all industries. We are expanding our team in the US and around the world as we continue to innovate and revolutionize how we support our customers.  

 

Kinaxis has a well-established team of Sales and Professional Services professionals across the US. Our newest office is based in Irving’s Las Colinas development and will serve as a centralized hub where employees and customers from across the US can come together to work towards solving some of the biggest challenges facing supply chains.  

Location

This is a remote position. You can work from home and be located anywhere in the U.S or Canada

  About the roleReporting to the Senior Director, Solutions Marketing, the Industry/Product Marketing Lead drives go-to-market strategy, marketing plan development, product positioning, and adoption of their assigned portfolios to accelerate revenue and customer growth across new and existing business segments.  The Industry/Product Marketing Lead provides creative solutions to challenges, analyzes and creates action plans and programs based on deeply complex materials, and owns the development of processes across their assigned portfolios in alignment with corporate objectives. The person in this role will be relied upon to build a deep understanding of our market, customers, and competitive landscape and use that knowledge to work effectively and drive influence across Marketing, Product, and Sales to develop, support, and measure a robust end-to-end go-to-market strategy for their portfolios.

What you will do

• Create compelling and differentiated product positioning for assigned portfolios that resonates with our target audience and highlights our unique value proposition
• Drive the development of the go-to-market strategy for assigned portfolios, including defining the target market, buyer personas, and buyer journey
• Own the development of a portfolio marketing strategies that brings our products to life with innovative, creative, and effective plans that deliver measurable growth
• Understand the dynamic needs and pain points of our customers and communicate those needs across various internal teams to fuel informed marketing, product, and sales strategies
• Curate supply chain industry knowledge, including challenges, regulations, and best practices to inform strategic positioning
• Work cross-functionally and lead through influence across product, marketing, sales, and services to maintain, manage, and guide our competitive positioning, product vision, GTM direction, and sales enablement
• Support the creation of sales enablement materials, including sales presentations, battle cards, and product demos, to empower sales to effectively communicate product value to new and existing prospects
• Determine and be held accountable for performance measurements, connecting and analyzing data from all data sources to drive success over the life cycle of the product

What we are looking for

• Bachelor's degree in marketing, Advertising, Communication Studies, or related
• 6 years B2B marketing experience, preferably in SaaS-based marketing and/or supply chain environment
• Articulate and professional communication and collaboration skills with the ability to clearly convey complex ideas and data in written, presentation, and spoken formats to a variety of audiences
• Active listening skills with the ability to make recommendations and consider input from others to determine the best course of action
• Analytical thinking skills with an inventive and design thinking approach to work through problems and experience analyzing market data to draw insights and arrive at well-constructed recommendations to optimize plans and campaigns
• Demonstrated experience leading project teams and establishing effective working relationships with executives globally across the organization
• Ability to lead multiple complex projects simultaneously
• Works with a sense of urgency, ability to respond effectively in a fast-paced environment
• Problem solver, change champion, a