Digital Engagement Manager

About Definitive Healthcare: 

At Definitive Healthcare (NASDAQ: DH), we’re passionate about turning data, analytics, and expertise into meaningful intelligence that helps our customers achieve success and shape the future of healthcare. We empower them to uncover the right markets, opportunities, and people—paving the way for smarter decisions and greater impact. 

We’re headquartered in Framingham, Massachusetts, but we have 3 office locations globally, including locations in Sweden, and India. We’ve grown significantly since our founding in 2011 and have expanded our global client base to 2,400+.  

We’re also a great place to work. In 2024, we brought home a number of awards including Built In’s 100 Best Places to Work in Boston, a Stevie Bronze Award for Great Employers, and we were recognized as a Great Place to Work in India. 

We foster a collaborative, inclusive culture where diverse perspectives drive innovation. Through programs like DefinitiveCares and our employee-led affinity groups we strive to promote connection, education, and inclusion. 

The Digital Engagement Manager will play a critical role in managing, renewing, and expanding customers on our Population Intelligence platform – a market leading platform solution that helps healthcare organizations understand patient populations and market opportunities. In addition, this role will drive the adoption of our Digital Audiences, enabling customers and agency partners to activate healthcare audiences in media channels for more precise and effective marketing. This individual will serve as a trusted partner to our brands and agencies, ensuring value realization, campaign success, and long-term customer growth. 

Ideal candidates will have a background in healthcare marketing, digital media or advertising technology, with experience supporting agency relationships and delivering measurable client outcomes. 

 

Key Responsibilities:

Customer Management & Growth 

• Manage a portfolio of healthcare and agency clients, serving as the primary point of contact for Population Intelligence & Digital Audience customers, ensuring ongoing satisfaction, retention, and renewal. 

• Drive product adoption of the Population Intelligence platform and Digital Audiences, ensuring customers realize value and achieve desired outcomes. 

• Lead renewal and expansion efforts by identifying growth opportunities and aligning solutions with client goals. 

• Monitor customer health, proactively addressing risks to retention and satisfaction by developing customer success plans that align with client objectives and deliver measurable outcomes. 

Audience Activation 

• Partner with agency teams to support campaign planning, audience activation, and performance optimization, providing guidance on how to use our data and platform for each use case. 

• Build strong relationships with agency clients to ensure seamless campaign execution and collaboration. 

• Serve as a trusted advisor in audience targeting, campaign workflows, and compliance. 

• Partner with agencies to understand the brands they support, identify budgets and upcoming campaigns, and translate healthcare insights into digital activation strategies 

Process Optimization 

• Streamline workflows to improve efficiency in audience activation and customer engagement. 

• Develop case studies, training guides, and documentation to support customer enablement. 

• Collaborate with internal teams (Sales, Media & Audience Strategy & Operations, Technical Delivery Consultants, Marketing, CXS) to deliver consistent and high-value customer experience. 

• Translate customer needs into actionable insights for internal teams, including product, marketing, and data science. 

 

Required Qualifications 

• 5+ years experience in customer success, account management, or digital media/advertising tech