Senior Digital Experiences Manager

Senior Digital Experiences Manager

Job Description

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. 

The Senior Digital Experiences Manager will develop, implement, and lead the strategy for Kimberly-Clark North America (KCNA) consumer brand digital products, including websites and mobile apps, delivering exceptional cross-brand consumer experience maps to optimize journeys across Kimberly-Clark (K-C) owned channels. This means working in partnership with K-C brand teams to determine the content, technology, and measurement requirements for each digital experience we create for consumers. This role will work closely with the Insights & Analytics team to align existing brand experience journey maps with cross-brand consumer journeys, enabling the prioritization of impactful moments. This role will ensure the delivery of content and experiences that balance local market needs and Enterprise Technology Strategy, while also ensuring compliance with privacy regulations. They will, in partnership with the Insights & Innovation Leader, develop innovative digital brand experiences that build brand love and drive sales through our retail partners.

In addition, the position includes managing an active product backlog, developing a framework to measure the business impact of digital products, and driving the adoption of this framework within the organization. This role will influence cross-functional partners to establish a measurement ecosystem for active performance management and tracking of site/app experiences and will partner with the Media Data & Audience Strategy leader to optimize the products for seamless 1PD acquisition.

In the Senior Digital Experiences Manager role, you will:

• Create and embed an enterprise KCNA cross-product connections strategy to provide world class consumer experiences within and across K-C owned consumer digital products. 

• Lead the development of customer journey mapping and product roadmap development to deliver exceptional digital experiences across brand websites, mobile apps, etc.

• Drive communication and collaboration between brand teams and cross-functional partners including DTS, legal, medical affairs, etc.

• Drive alignment between existing brand experience journey maps and cross-brand consumer journeys to enable prioritization of ‘moments that matter’ in partnership with our Insights & Analytics team. Define distinctly meaningful & ownable consumer experiences in those moments, with inputs from brand teams & agency partners.

• Lead KCNA digital products (including brand.com and the Pull Ups Potty Training app) strategy – defining the role of different products in delivering the prioritized consumers experiences & identifying the content, technology & measurement requirements.

• Enable delivery of content and experiences, balancing local market needs with Enterprise Technology Strategy. Drive compliance with appropriate privacy regulations.

• Manage an active product backlog, that is prioritized based on robust criteria. Socialize the backlog & business value to secure endorsement from Senior Leaders.

• Develop framework to measure the business impact of digital products & drive adoption of the same within business. Operationalize tracking against the same with support from Insights & Analytics team.

• Lead brand website strategy & execution. Drive ongoing optimization based on CX audits & tracking appropriate performance indicators.

• Provide regular reporting to key stakeholders on performance of brand digital experiences and collaborate with reporting & analytics partners to define impact to the overall business of digital activities.

• Collaborate with Insights & Analytics team, IT and Agency Partners to ensure right technology infrastructure is in place to drive personalization, measurement & retargeting. Influence cross-functional partners to ensure right measurement ecosystem for active performance management & tracking of site / app experience.

• Partner with Media Data & Audience Strategy leader to ensure the products are optimized to drive seamless 1PD acquisition.

• Partner with CRM leads to ensure right integration of digital products in orchestrated consumer journeys.

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