Vibee - Marketing Manager

Job Summary:

WHO ARE YOU?

Do you enjoy live events? Do you excel in fast paced, creative environments? Then you’re in luck! We are looking for a highly motivated self-starter who embodies both a passion for music and a love of the live event experience. Is this you? Read on…

WHO ARE WE?

Vibee builds unforgettable destination experiences for fans around the world. Founded by Live Nation, the world’s leading live entertainment company, Vibee provides fans the opportunity to immerse themselves in the best music and entertainment events on land and sea. From curated activations to bespoke festival packages, Vibee creates transformative moments in the most sought after destinations.

THE ROLE

The Marketing Manager at Vibee plays a critical role in driving the promotion of destination experiences, which combine entertainment, travel, and curated experiences into a seamless offering for fans. Reporting directly to the Vice President of Marketing, the Marketing Manager will collaborate closely with the Senior Marketing Manager, Digital Marketing Specialist, and Senior Designer to ensure cohesive and innovative marketing strategies. The ideal candidate will possess a deep understanding of event, travel, and experiential marketing, while being adept in both traditional and digital marketing approaches.

RESPONSIBILITIES

Strategic Marketing Development

• Collaborate on Marketing Strategy: Partner with the Vice President of Marketing, Senior Marketing Manager, and other Vibee team members to define and refine the strategic direction for destination experiences and integration events. Ensure the alignment of marketing campaigns with overarching brand and business objectives
• Conceptualize Marketing Plans: Develop comprehensive marketing plans that leverage the full marketing mix, including social media, traditional advertising, influencer collaborations, PR, and digital marketing channels. Ensure these plans resonate with Vibee's target audience and foster deep engagement
• Innovative Campaign Ideation: Lead brainstorming sessions to generate creative marketing concepts that highlight the unique aspects of Vibee’s destination experiences, emphasizing exclusive offers like VIP experiences, bespoke packages, and immersive fan moments

Marketing Execution & Campaign Management

• Day-to-Day Campaign Management: Oversee the execution of marketing initiatives, ensuring that all campaigns are delivered on time, on brand, and within budget. Collaborate with cross-functional teams to ensure seamless integration across digital and traditional marketing channels
• Content and Social Media Strategy: Manage the content calendar for Vibee’s social media channels in partnership with the Digital Marketing Specialist. Ensure that content is strategically aligned, engaging, and supports both short-term campaigns and long-term brand positioning
• Integrated Marketing Efforts: Partner with the Digital Marketing Specialist to create and implement integrated campaigns that go beyond digital, incorporating tactics such as on-ground activations, email marketing, influencer outreach, and partnership marketing
• Digital Advertising Liaise with our outside agency on all digital advertising campaigns and manage all steps in the process including asset creation, budget management, and strategic planning
• Asset Creation: Initiate all assets needed for marketing campaign cycle.  Work closely with team designer on creative materials and necessary social media and traditional tools

Budget & Financial Oversight

• Budget Management: Take ownership of marketing budgets for assigned projects, working closely with the finance and accounts payable teams to ensure proper financial tracking and reporting. Secure necessary approvals for quotes, invoices, and marketing expenses, ensuring transparency and adherence to budget
• Financial Reporting: Provide regular updates on budget utilization, campaign ROI, and cost efficiency to the Vice President of Marketing and other key stakeholders

Collaboration & Team Leadership

• Cross-functional Collaboration: Work closely with the Project Manager and the broader Vibee team to track all marketing deliverables and timelines using internal project management systems. Ensure every aspect of a campaign, from concept to execution, is meticulously managed and delivered
• Vendor and Partner Management: Build and maintain relationships with external vendors and marketing partners, ensuring all third-party contributions are aligned with Vibee’s brand vision and quality standards
• Team Support and Coordination: Support the marketing team in identifying marketing assets, overseein