Senior Manager, Creative Experience

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

As a part of the Expo Experience team, you will help drive the creation and execution of captivating, immersive, interactive, and scalable event environments. This role requires mastery in collaboration and dot connecting, and a blend of organizational excellence, project management, and creative skills to bring brands and narratives to life in a captivating way.   

This role will be responsible for owning and driving the overall creative process with the Brand Creative team, which will include pre-planning and onsite management of all environmental aspects of the strategic events portfolio from graphics to digital signage to wayfinding to environmental builds. They will manage the Graphics production process, including budget and approval management, and help improve upon the process to scale it across the entire events portfolio.  

Additionally, as part of the event environmental, they will oversee all decor, including furniture, greenery, and on- and off-show floor brand experience opportunities in collaboration with Brand Creative.  

 The ideal candidate should have a passion for events, love being a part of a winning team, and have proven success in creating, driving, and executing program management across various event processes. This person should also be able to solve business needs through creative problem solving, strong collaboration, and is successful management of multiple and evolving priorities and voices.  

Key Responsibilities:  

• Program Management: Resource will own the pre-planning and onsite management of all environmental and creative aspects of the strategic events portfolio, including graphics, digital signage, wayfinding, off-floor builds, and management of the Graphics production process (including budget and approval management). Additionally, in partnership with Brand Creative, resource will oversee all event decor, including furniture, greenery, and on- and off-show floor brand opportunities. 

• Team Coordination: Drive cross-functional collaboration to ensure ideas can be efficiently envisioned, ideated, optimized, and brought to life. Lead agencies and vendors to support and execute logistics. Act as a single source of truth in partnership with global teams, including brand and creative, event communications, and event technology teams.  

• Operational Excellence: Deliver impactful creative and experiences and ensure operational excellence by driving end-to-end programs at a global scale, leading the creative experience planning cycle, the development of project plans, work back schedules, and budget strategy.  

• Budget Management: Ensure projects are executed within budget constraints while maintaining high-quality standards.   

• Creative Conceptualization: Collaborate with Event, Brand, Product, Sales, and Content Marketing teams to understand objectives, and develop creative concepts for immersive experiences that align with these objectives.  

• Measure Impact: Assess the effectiveness of the creative environment through attendee and executive feedback and surveys and adjust as necessary.  

Qualifications

To be successful in this role you have:

• 10-12 years in a marketing or technology context, preferably in events

• Expertise: 7+ years in designing, developing, and delivering major hosted programs for customers and prospects globally, preferably in high-tech or related industries. A high degree of emotional intelligence.   

• Strategic Thinking: Ability to see the big picture and activate insights throughout the creative process. 

• Collaboration: Ability to lead conversations with multiple stakeholders, opinions, and possible outcomes and find an aligned and successful path forward motivated by a “best outcome” vs “my way”.  

• Communication: The ability to communicate well at all levels of an organization via presentation, written, and spoken channels. Capable of guiding teams and external partners effectively.   

• Adaptability: Ability to work in a fast-paced, ever-changing environment while managing multiple projects. Proactive approach to leading initiatives that alig