Senior Manager, Field Channel Operations - Content Platforms & Delivery

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.

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Position Summary 

The position of the Senior Manager, Field Channel Operations within the Commercialization IT - Content Platforms & Delivery, is responsible and accountable to support and evolve a global end-to-end IVA and Approved Email (FTE) capabilities and expertise supporting publishing and distribution of field channel content.  The role is responsible for operational support across markets, manage day-to-day operations of the authoring and publishing to the field.  This role will work closely with business stakeholders, End Users, and IT partners to ensure brand teams and agencies across markets work seamlessly.

Key Responsibilities 

• Drive and govern change management processes across projects with matrix teams (Business, IT, Security, External Vendors).
• Ensure smooth execution of programs and support activities by working closely with various teams to meet business needs.
• Gather and analyze business requirements, user feedback, and market trends to inform platform enhancements and align with customer needs.
• Oversee day-to-day operations of the content authoring platform, ensuring high availability, performance, and operational excellence.
• Manage the enhancement backlog, plan releases, and lead the design, development, testing, and deployment of new features.
• Provide guidance, training, documentation, and troubleshooting support to platform users to enhance adoption and satisfaction.
• Manage the end-to-end content lifecycle, including creation, storage, review, approval, assembly/authoring, and distribution.
• Analyze and refine processes to advance content management strategies, identifying opportunities for productivity gains and cost savings.
• Create technical artifacts capturing the technology ecosystem design, user stories, and use cases to bridge business requirements with technical solutions.
• Develop and track key performance indicators (KPIs), ensuring requirements lead to successful outcomes and compliance with policies and regulations.
• Collaborate with external platform vendors to influence and drive their product roadmaps in alignment with strategic objectives.
• Identify and resolve system issues and risks, escalating as needed, and communicate technical processes in business terms to stakeholders.

Qualifications:

• Technical Skills:
  • Proficiency in web development technologies: HTML, CSS, JavaScript; knowledge of Vue.js is a plus.
  • Experience with content management platform like Veeva Vault PromoMats, and MedComms.
  • Experience with content authoring platforms such as eWizard and Adobe Experience Manager (AEM).
  • Experience with 2-3 years on Veeva CRM or Salesforce Marketing Cloud.
  • Familiarity with integrations, Veeva Vault PromoMats / MedComm – Veeva CRM, Vault-to-Vault integration, application integration.
  • Understanding of omnichannel content development processes and end-to-end content lifecycle management.
  • Knowledge of foundational content capabilities like Digital Asset Management (DAM), Medical/Legal/Regulatory (MLR) review processes, and Content Management Systems (CMS).

• Soft Skills:
  • Excellent collaboration and communication skills.
  • Ability to lead cross-functional teams and work cooperatively across matrix teams.
  • Strong analytical and problem-solving abilities.
  • Ability to translate complex business needs into technical documentation and actionable plans.
  • Capable of working collaboratively to achieve results and drive continuous improvement.

Why You S