Publisher Solutions Manager

About the Team

TikTok's Publisher Growth & Development team is responsible for accelerating the activeness of publishers and media companies by deepening the education, enrichment and value creation for their businesses. They will evaluate our partner business models and build solutions that fully leverage the TikTok value proposition, based on the core product experience.



About the Role

The Publisher Solutions team is responsible for developing frameworks that define and map the publisher needs, touch points and value exchange with TikTok across all verticals and organisation types. The team will utilise Publisher and market feedback, gap & competitive analyses and behavioural data insights to develop tailored solutions and supporting narratives for all Publisher types.



Responsibilities



- Conceptualize, articulate, and execute on solutions for Publishers which result in "full activation" of TikTok's priority offerings.

- Identify publisher "wishlist" based on direct partner feedback, account trends, industry updates, ecosystem research, and more. Ensure these needs contemplate the realities of publishers across verticals, business types, and regions.

- Partner with Product research and Marketing Science teams to develop research frameworks that help interpret publisher performance on TikTok, and use the results to help publishers optimize their activity.

- Serve as publisher advocate when working with internal XFN teams (Product, TnS, GBS, etc.) in order to achieve buy-in on solutions and advance projects from start to finish.

- Effectively diagnose pain points in the Publisher adoption funnel and strive to close these gaps by partnering with the proper XFN team.

- Develop measurement frameworks to accurately evaluate the success of solutions developed for publishers.

- Partner with Content Data & Analytics team to ensure Publisher needs and behavior are accurately reflected in strategic goals, key metrics, and OKR methodologies (i.e., partner management framework).

- Leverage third-party research tools and methodologies to analyze the external ecosystem and uncover key industry trends