Brand Designer, Marketing + Communications, Hybrid

Current UC employees must apply internally via SuccessFactors 

 

Next Lives at the University of Cincinnati 

Founded in 1819, the University of Cincinnati ranks among the nation’s best urban public research universities. Home to more than 53,000 students, 12,000 faculty and staff, and over 350,000 living alumni, UC, a Carnegie 1 institution, combines research prowess with a physical setting The New York Times has called “the most ambitious campus design program in the country." UC's momentum has never been stronger as the anchor of the Cincinnati Innovation District, the oldest cooperative education (co-op) program in the country with students earning $88.8 million annually through paid experiences, an academic health system, and as a member of the Big 12 Conference. The university contributes $10.6 billion in economic impact to the city and $22.7 billion to the state of Ohio. At UC, next is all of us. Learn more at uc.edu. 

 

UC is a mission-driven organization where we are committed to student success and positively transforming the community through scholarship and service.  We thrive on innovation, making an impact, and fostering an environment where staff and faculty are key contributors to UC’s success.   

Job Overview

The Brand Designer plays a key role in elevating the University of Cincinnati’s reputation, recruitment, and reach through bold brand activation and compelling digital storytelling. This role is responsible for creating scroll-stopping creative and action-driving content that amplifies UC’s brand across digital platforms. The content produced will spark awareness, fuel affinity, and drive action among various audiences — from prospective students to alumni and the broader community.

 

The Brand Designer is a visual storyteller, strategist, and brand builder who helps elevate the University of Cincinnati’s reputation, recruitment, and reach through compelling, design-led creative. This role brings bold ideas to life through digital-first design concepting and executing engaging, on-brand assets that support UC’s integrated marketing campaigns while elevating our digital and social presence. The designer will work across platforms to create cohesive visual systems, develop flexible templates, and produce design that inspires connection and drives action.

 

In close collaboration with the Executive Director of Marketing and Communications, UC’s agency of record, and MarCom colleagues, the Brand Designer will create branded assets that stretch across digital, social, and environmental spaces, design high-impact graphics that power storytelling and campaign performance, bring a deep understanding of layout, hierarchy, movement, and accessibility to every deliverable.

 

This role is strategic, detail-oriented, and grounded in design thinking. The ideal candidate is fluent in UC’s brand and fearless in exploring fresh creative approaches. The position offers a flexible hybrid work schedule with a combination of in-office and remote days.
 

Essential Functions

• Translate strategic goals and brand priorities into bold, digital-first design by crafting compelling assets for campaigns, motion graphics, dynamic assets, social media, web, email environmental branding and presentations.
• Design branded visual systems, templates, and toolkits that bring cohesion and clarity to UC’s storytelling across platforms and teams.
• Design and maintain UC's visual identity standards and branded assets including logos, lockups, co-branded graphics, templates, and toolkits for MarCom, strategic partners, and the broader campus community, ensuring consistency, clarity, and brand integrity across all touchpoints.
• Design infographics, social graphics, and data-driven visuals that simplify complexity, highlight impact, and capture audience attention.
• Act as a design consultant and creative advisor, offering recommendations on formats, platforms, and executions that best meet campaign or content needs.
• Manage file organization, archiving and production processes—including prepping final art for deployment across digital, print, and environmental platforms.
• Support quality control by reviewing, refining, and proofing creative for accuracy, accessibility, and alignment with brand standards.
• Stay current with des