Senior Professional, CDM, 365 Scale & Capability GC

Empower store athlete and create unbreakable relationships with our members, and develop digital capabilities to elevate O2O journey across multiple touchpoints for our members

As a member of the 365 Experience Scale and Capability team, you will be responsible to bring our vision to life, creating unbreakable relationships with our member and communities. 

You will developing digital capabilities that help to elevate O2O Journey of our members with the Brand, across multiple digital and physical touchpoints.

We win as a team. Working with our team will give you the opportunity to play a pivotal role working with CDM Digital and Store, Digital Studio, Store Operations, Brand Experience, Analytics, 365 Experience Global and non-Global Cities and Member Marketing teams.

Scope of work:  

• Lead the elevation of the Community Experience Platform (CXP) and Photo Gallery tool function to enhance the experience and service of the O2O journey.
• Maintain regular communication with NDP and Tech teams, continuously gathering feedback from store athletes and internal teammates to optimize the platform.
• Collaborate with cross-functional teams to enable store athletes, Nike teammates, and partners to fully leverage the NXP tool, providing Nike consumers with various experiences and a seamless journey.
• Work with the team to integrate NXP into the Nike ecosystem's touchpoints for better platform marketing and enable experiences within the member program journey.
• Utilize NXP platform data and member data to create weekly and monthly reports, supporting teams and leaders in making informed decisions and strategies.

Key counterparts:

• Marketing: 365 Experience team, Brand Experience team, CDM Store, and CDM Digital.
• Digital Studio and Tech team.
• Data Analysis team.
• Membership program team.
• Marketplace, including NSO and NSP teams.

Key requirements:

• Bachelor's degree (Master's degree is a plus).
• Minimum of 3 years of marketing experience, preferably with a multinational company.
• Strong communication skills in both spoken and written English.
• Digital native with a good understanding of the local digital ecosystem in China.
• Preferred experience in digital product management and digital marketing.
• Excellent cross-functional communication skills.