Senior Vice President (SVP), Social

SVP, Social

Location : Los Angeles, CA (Hybrid)
Reports To : Partners / CEO

About Us

UNFOLD is an award-winning digital creative agency based in Los Angeles, partnering with some of the world’s most dynamic entertainment and brand clients. We create culturally relevant, digitally driven work that connects audiences and brands across platforms.

The Role

Our Social team is seeking an experienced SVP, Social to help lead the vision, performance, and evolution of all organic social initiatives across the agency. With a strong understanding of entertainment and brand social ecosystems, you will support strategic direction, guide team members, and ensure work meets high-level business objectives.

The ideal candidate brings a proven track record in leading organic social marketing within an agency setting, including film, TV, streaming, and gaming. You are comfortable translating complex strategy into flawless execution, collaborating closely with senior cross-functional leaders, and driving best-in-class creative impact.

In this role, you will oversee the structure, strategy, culture, and output of the Social team. Responsibilities include mentoring a multi-disciplinary department, establishing high-level operational frameworks, and cultivating C-suite client relationships. You will work closely with Creative, Strategy, and Production teams to ensure integrated, high-performing workflows. Because this role focuses heavily on departmental leadership, a strong understanding of both creative storytelling and insight-driven methodologies is essential.

Here’s What You’ll Do

Strategy & Creative Excellence

• Lead the development of world-class organic social strategies grounded in insights and audience behavior to drive cultural fluency for clients like Disney, Warner Bros., and Prime Video.
• Oversee the creation of multi-platform social campaigns to ensure all content and activations meet strategic intent and creative excellence standards.
• Maintain mastery of platform nuances across TikTok, Instagram, X, and YouTube to steer the agency's approach to social-first storytelling and influencer engagement.
• Mastermind the strategic vision for Unfold-owned social channels to ensure the agency leads by example in innovation and cultural relevance.

Client Partnership & Operational Leadership

• Serve as a senior strategic partner to key clients, cultivating meaningful relationships at the VP, SVP, and C-suite levels to ensure social strategies ladder back to organizational goals.
• Oversee scoping, SOW development, and staffing models for major AOR accounts to drive excellence in account delivery and profitability.
• Partner with Finance and senior leadership to support accurate forecasting, revenue planning, and resource management for the Social department.
• Collaborate with Accounts leadership to ensure proactive communication and elevated client satisfaction across the entire portfolio.

Team Leadership & Data Optimization

• Lead, mentor, and scale a multi-disciplinary team of strategists, managers, and producers to foster a culture of innovation and shared accountability.
• Partner with analytics teams to build robust measurement frameworks that connect social KPIs to business-level outcomes like conversions and viewership.
• Oversee the adoption of the agency tech stack, including Sprout Social, Pulsar, Rival IQ, Tagger, Sprinklr, GWI, and Semrush, to guide data-driven decision-making.
• Identify pathways for advancement and upskilling within the team to ensure talent grows in both strategic ability and creative thinking.

Here’s What It Takes

• 10+ years of experience leading organic social marketing for brand AOR, entertainment, or gaming within an agency setting.
• 7+ years of leadership experience managing multi-disciplinary social teams across strategy, account management, and content.
• Proven track record developing sophisticated social strategies and leading large-scale social AOR relationships for top-tier brands.
• Demonstrated experience developing SOWs, building complex workbacks, and operationalizing multi-platform social programs.
• Ability to extract insights from analytics tools and translate data into actiona