Staff Product Designer, Design Systems

Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.

We do. We can’t cram it all in here, but you’ll start noticing it from the first interview.

Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.

This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.

Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.

If that sounds exciting—and the job description below feels like a fit—we really should start talking.

About the Team & Your Impact

BetterUp is looking for a Staff Product Designer, Design Systems to own, evolve, and scale our design system across web and mobile platforms. This role sits at the intersection of craft, systems thinking, and AI-powered design—ensuring our product experiences are consistent, accessible, and built for velocity. You’ll define how our design system leverages AI for implementation, adoption, and continuous improvement, positioning BetterUp at the forefront of AI-augmented product design.

What You'll Do

• Own the end-to-end strategy, architecture, and evolution of BetterUp’s design system, ensuring it scales across web and mobile product surfaces

• Define and drive AI-powered workflows for design system implementation—including AI-assisted component generation, code translation, and automated quality checks

• Establish and maintain a comprehensive component library with clear documentation, usage guidelines, and contribution standards that enable product teams to move faster

• Partner closely with Engineering, Product, and Brand to ensure the design system reflects both technical feasibility and brand integrity

• Lead the evaluation and integration of cutting-edge AI design tools (e.g., Figma AI, generative design plugins, code-to-design bridges) into the design system workflow

• Build governance frameworks and best practices for responsible, consistent use of AI in design processes across the organization

• Mentor and coach designers across the organization on design systems thinking, AI-augmented workflows, and craft excellence

• Anticipate industry shifts in design tooling and AI capabilities, positioning BetterUp to adopt them ahead of competitors

• Drive measurable improvements in design-to-development handoff speed, component reuse rates, and cross-platform consistency

• Serve as a trusted advisor to Design and Product leadership on design system strategy, AI capabilities, and long-term technical direction

What You'll Bring

• Extraordinary visual design taste—a rigorous, opinionated eye for typography, color, spacing, and detail that sets the quality bar for every surface of the product.

• 7+ years of product design experience, with at least 3 years focused on design systems at scale

• Deep expertise in building and scaling design systems across web and mobile platforms, including token architectures, component APIs, and documentation frameworks

• Demonstrated experience integrating AI tools into design and development workflows (e.g., AI-assisted prototyping, generative design, automated component generation)

• Expert-level proficiency with Figma (including Figma Variables, Auto Layout, and component architecture), with experience evaluating and adopting emerging AI-powered design tools

• Strong understanding of front-end technologies (HTML, CSS, React or similar frameworks) and how design systems bridge design and engineering

• Track record of leading cross-functional initiatives that span multiple teams and disciplines

• Exceptional communication skills with the ability to influence VP-level leaders and gain buy-in for strategic design system investments

• Portfolio demonstrating systems-level thinking, craft excellence, and impact at scale

You'll Thrive Here If You

• Experience building AI-native design system tooling or contributing to open-source design systems

• Background in accessibility standards (WCAG) and inclusive design practices baked into system-level components

• Experience with design-to-c