Field Marketing Manager

Description

The William Warren Group, Inc. (WWG) is a privately held, entrepreneurial self storage development, acquisition, property, and asset management company based in Santa Monica, CA. Since our inception in 1994, our focus has been on investments in major metro markets across the United States that offer significant cash flow, revenue growth, and long-term capital appreciation opportunities.  The company owns and operates the StorQuest Self Storage portfolio of storage assets. 

When you join The William Warren Group family, you are tapping into the power of a different kind of brand. We seek motivated individuals who can contribute to our evolving culture. If you want to be a part of a creative, inspiring, and collaborative environment, you are in the right place. 

How You’ll Make a Difference

The Manager, Field Marketing is responsible for driving store-level and RV park revenue through marketing plans that address local and regional business objectives/challenges.  This is accomplished by identifying opportunities in the field for designated stores/parks working closely with regional Operations, Data Intelligence, Revenue and Asset Management teams as well as Store Managers. This position reports to the Vice President of Marketing and will work very closely with the Asset Management, Divisional Director of Operations and RV Park Operations teams to ensure that the region is fully aligned with overarching corporate brand initiatives as well as in line with the store or park’s business plan and budget to maximize efficiency of local marketing spend. This role interfaces with owners on a regular basis and the individual needs to be comfortable managing owner relationships. 

This position will assist stores to leverage all available corporate marketing channels, facilitates communication of brand updates and priorities, provide subject matter expertise/training, and supports new stores and parks including pre-opening, acquisition and unit lease occupancy challenged facilities. 

• Understands the business needs, competitive environment and challenges for their designated stores across each sub-brand and local support needs for each RV park. 
• Develops store opening local marketing plans and RV park acquisition plans that will speed new store / park ramp up, provide ROI on spends and maximize business performance.
• Experience working closely in developing integrated plans with cross-functional counterparts. This includes developing plans for new openings, acquisitions or at-risk properties. 
• Facilitate with vendors on signage, in-store print materials, website edits, press releases, banners/promotional and visual displays. 
• Provides leadership and field communications to ensure that all brand programs and initiatives align closely with corporate and brand strategic priorities. 
• Provides regular reporting and insights on marketing initiatives. 
• Strategic marketing plan development based on analytics/performance management and integrated execution with demonstrable results and return on investment. 
• Integrated marketing experience with an understanding of the role digital media plays in an overall marketing mix and plan.  Comfortable navigating analytics across media types. 
• Partners with the Asset Manager to answer questions/concerns about corporate and/or local store/park strategy, campaigns, digital and brand performance.
• Demonstrate a commitment to WWG and StorQuest core values.

Please note that you may be asked to perform a variety of duties from time to time, which may not fall strictly in your job description. For a variety of business, safety, and technical reasons, it is necessary that all positions at WWG maintain a high level of flexibility in reference to duties you will be expected to perform.

What Makes this Opportunity Awesome

• Make a difference and have a positive impact.  
• Take the lead on team initiatives, learn new skills, build your management capabilities, and take advantage of the many growth opportunities.
• Contribute creatively to the organization’s success by generating new and useful ideas

Requirements

About You:

• Education: Bachelor’s Degree from an accredited 4-year institution required. Prefer a degree in Marketing or Business Administration. 
• Experience: 3-5+ years of marketing experience for a global or national brand with a larger property-level infrastructure.  Self storage, real estate or hospitality industry preferred.
• Excellent communication skills (verbal and written) including active listening 
• Relationship skills: ability to develop and sustain cooperative working relationships – both internal and external.
• Organizational skills/Multi-taski